Digital Marketing Jobs & Apprenticeships

Betty Haynes

USA

Expires on 2018-12-08

Job Type Full Time Experience Needed +5 Years Career Level INTERMEDIATE - UPPER LEVEL

Digital Marketing Manager

Fluidigm Corporation is looking for a Digital Marketing Manager in California, United States. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

  • Improve the digital marketing strategy and partner with marketing leaders to create actionable and integrated digital marketing programs to drive high-value sales leads and profitable revenue.
  • Head and manage the global digital marketing calendar.
  • Lead A/B tests and analyze results to garner insights and optimize future email campaigns.
  • Establish and expand the CRM segmentation strategy and targeted marketing lists.
  • Direct global leads scoring, metrics, and reporting for all Fluidigm campaigns.
  • Create executive dashboards to build awareness of campaign performance to inform campaign optimization.
  • Control projects, agencies, resources, and timelines in order to meet objectives on time and on budget.

Job Requirements:

  • Bachelor’s degree or equivalent in marketing or life sciences.
  • Minimum 5 years of marketing communications experience.
  • Effective experience in developing and executing highly-successful digital marketing campaigns with demonstrable results.
  • Deep knowledge of email best practices including subject lines, messaging, segmentation, list management, deliverability and CAN-SPAM/anti-spam laws.
  • Proficient experience in data-driven marketing.
  • Expert knowledge of Saleforce.com and Marketo.
  • Proven track record in dealing with Linkedin, Facebook, Twitter, Google, retargeting, and affiliate ad platforms.
  • Demonstrated knowledge of marketing and lead funnel analytics and attribution models.
  • Outstanding analytical skills with experience using and building CRM data architectures, target list expansion, and lead management.
  • Especially organized and proficient at designing, executing, monitoring, and optimizing campaigns.
  • Solid writing skills with a passion for an impactful copy.

About Fluidigm Corporation:

Fluidigm™ (NASDAQ: FLDM) is an innovative leader in cell and tissue analysis powering groundbreaking insights in academic, clinical research, pharma research and biotech.

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