Washington Frank is looking for a Digital Marketing Manager. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Plan and execute all digital marketing including SEO/SEM, marketing database, email, social media and display advertising campaigns.
• Design, build and maintain our social media presence.
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Identify trends, insights and optimize spend and performance based on the insights.
• Plan, execute and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Evaluate end-to-end customer experience across multiple channels and customer touch points.
• Collaborate with agencies and other vendor partners.
• Provide thought leadership and perspective for adoption where appropriate.

Job Requirements:

• Bachelor’s degree in marketing or a related field.
• Demonstrable experience in leading and managing (SEO/SEM, marketing database, email, social media and/or display advertising campaigns).
• Proficient experience in optimizing landing pages and user funnels.
• Expert knowledge of A/B and multivariate experiments.
• Effective experience in setting up and optimizing Google Adwords campaigns.
• Deep understanding of B2B setting of product marketing.
• Extensive experience in using website analytics tools such as (Google Analytics, NetInsight, Omniture and WebTrends).
• Solid communication and organizational skills.
• Ability to work under tight deadlines with short turnarounds in a fast-paced working environment.

About Washington Frank:

Washington Frank is a leading global provider of ERP recruitment solutions across all major ERP applications.