Digital Marketing Jobs & Apprenticeships

Betty Haynes

Ireland

Expires on 2018-09-01

Job Type Full Time Experience Needed N/A

Digital Marketing & Social Media Specialist

Avoca is looking for a Digital Marketing & Social Media Specialist in Kilmacanoge, Ireland. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

  • Draft in line with the brand voice for social media, news and events pages, branding pieces, campaign taglines, brand pieces for brochures and other printed projects.
  • Elite on-brand, high-quality imagery for distribution across our social channels.
  • Operate up bi-weekly social media schedules for Facebook, Instagram and Twitter using Hootsuite scheduling platform.
  • Weekly meetings with the marketing director for editing and content approval.
  • Improve content with relevant hashtags, careful timing, geo-tagging, targeted boosted posts with segmented audiences and monitoring the response in an effort to continuously improve engagement.
  • Produce excellent customer service across Facebook, Instagram, Twitter and TripAdvisor.
  • Follow up on customer feedback with relevant contacts within the business to efficiently solve problems and ensure all customers leave the interaction with a positive impression of the company.
  • Present the monthly analytics reports to monitor audience, engagement & impressions.
  • Cooperate with online, marketing and design teams to ensure organizational consistency, whilst supporting across multiple projects, activities and campaigns.
  • Lead the monthly competitions across our social platforms with a view to increasing our following and engagement.
  • Build and implement competitions, thinking of creative ways to engage our audience.
  • Utilize tools on social media platforms to improve customer experience and increase visibility and engagement, such as Insta stories, swipe up to buy feature etc.
  • Prepare digital presentations.
  • Aid to promotional activities.
  • Control and understand our online audience and the global marketplace in which we operate.
  • Stay up to date with the latest digital trends.

Job Requirements:

  • Effective experience in managing social media accounts for a business, preferably in retail, food, fashion and lifestyle sector.
  • Proficient experience in copywriting for a brand, writing in line with a specific brand voice and style.
  • Proven track record in delivering excellent customer service.
  • Solid photoshop skills.
  • Familiarity with using scheduling and analytics programmes, namely Hootsuite.
  • Deep understanding of the Avoca brand, company history, brand voice and style.
  • Expert knowledge of styling and photoshoots would be advantageous.
  • A keen creative eye.
  • Extremely creative approach and flair for working in a dynamic environment.
  • Strong verbal and written communication skills.

About Avoca:

Avoca is an Irish, family-run business that spans one of the world’s oldest surviving manufacturing companies its handweaving mill started in 1723 and Ireland’s most exciting retail stores, food halls and the award-winning Avoca Cafés.

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