Avoca is looking for a Digital Marketing & Social Media Specialist in Kilmacanoge, Ireland. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.
Job Responsibilities:
- Draft in line with the brand voice for social media, news and events pages, branding pieces, campaign taglines, brand pieces for brochures and other printed projects.
- Elite on-brand, high-quality imagery for distribution across our social channels.
- Operate up bi-weekly social media schedules for Facebook, Instagram and Twitter using Hootsuite scheduling platform.
- Weekly meetings with the marketing director for editing and content approval.
- Improve content with relevant hashtags, careful timing, geo-tagging, targeted boosted posts with segmented audiences and monitoring the response in an effort to continuously improve engagement.
- Produce excellent customer service across Facebook, Instagram, Twitter and TripAdvisor.
- Follow up on customer feedback with relevant contacts within the business to efficiently solve problems and ensure all customers leave the interaction with a positive impression of the company.
- Present the monthly analytics reports to monitor audience, engagement & impressions.
- Cooperate with online, marketing and design teams to ensure organizational consistency, whilst supporting across multiple projects, activities and campaigns.
- Lead the monthly competitions across our social platforms with a view to increasing our following and engagement.
- Build and implement competitions, thinking of creative ways to engage our audience.
- Utilize tools on social media platforms to improve customer experience and increase visibility and engagement, such as Insta stories, swipe up to buy feature etc.
- Prepare digital presentations.
- Aid to promotional activities.
- Control and understand our online audience and the global marketplace in which we operate.
- Stay up to date with the latest digital trends.
Job Requirements:
- Effective experience in managing social media accounts for a business, preferably in retail, food, fashion and lifestyle sector.
- Proficient experience in copywriting for a brand, writing in line with a specific brand voice and style.
- Proven track record in delivering excellent customer service.
- Solid photoshop skills.
- Familiarity with using scheduling and analytics programmes, namely Hootsuite.
- Deep understanding of the Avoca brand, company history, brand voice and style.
- Expert knowledge of styling and photoshoots would be advantageous.
- A keen creative eye.
- Extremely creative approach and flair for working in a dynamic environment.
- Strong verbal and written communication skills.
About Avoca:
Avoca is an Irish, family-run business that spans one of the world’s oldest surviving manufacturing companies its handweaving mill started in 1723 and Ireland’s most exciting retail stores, food halls and the award-winning Avoca Cafés.