Boston Interactive is looking for a Digital Marketing Specialist. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Build workflow, lead generation forms, landing pages, code emails and develop email templates.
• Optimize lead generation acquisition and nurturing activities.
• Integrate digital tools with client marketing automation software.
• Map marketing automation plans for client presentations and pitches.
• Research and develop new market segments.
• Improve lead quality and funnel velocity.
• Work cross-functionally with internal teams to drive brand awareness and/or sales leads.
• Help clients leverage the power of marketing automation to meet their goals.

Job Requirements:

• Minimum 3 years of working experience in the same role.
• Proficient experience with marketing automation platforms such as (Hubspot) is required.
• Effective understanding of how to set up and measure a marketing funnel.
• Expert working skills of using digital marketing reporting and analytics tools.
• Deep knowledge of using (Google Analytics and Google Search Console).
• Advanced experience with digital marketing tools such as (SEMRush, Ahrefs and AWR Cloud).
• Ability to manage multiple projects to meet deadlines successfully.
• Ability to work independently or as a part of a team.

About Boston Interactive:

Boston Interactive is a full-service digital marketing agency where creativity meets innovation offering a wide range of user experience, website design and custom web development solutions.