ULine is looking for a Digital Marketing Specialist. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.
Job Responsibilities:
- Manage a large-scale paid search campaigns across (Google, Bing and Yahoo).
- Optimize product listings Ads to merchandise search engine results pages.
- Collaborate with merchandising department on product line knowledge and advertising performance.
- Analyze performance reporting to identify optimization opportunities.
- Perform in-depth campaign reviews developing recommendations for growth and improvement.
- Provide keyword research to identify new SEO opportunities.
- Routinely review and maintain SEO targeted keywords and page groups.
- Provide recommendations for technical SEO elements, site structure and on-page content optimizations.
- Identify automation opportunities to increase efficiency within team processes.
- Build and maintain relationships with critical advertising partners.
- Stay current on digital marketing best practices, search engine advertising policies, search engine algorithm updates and industry-wide e-commerce trends.
Job Requirements:
- Bachelor’s degree in any related field.
- Minimum 3 years of experience in affiliate marketing and pay-per-click search marketing.
- Proficient understanding of using analytics tools such as (Google Analytics or Mixpanel).
- Deep knowledge of A/B testing software like (Google Optimize or Optimizely).
- Effective experience with (landing page testing and conversion rate optimization).
- Basic working knowledge of (HTML and CSS).
- Strong working skills of using MS Office.
- Excellent written and oral communication skills.
- Outstanding organizational and analytical skills.
- Ability to manage multi-tasks to meet deadlines successfully.
- Ability to work independently or as a part of a team.
About ULine:
ULine is a family-owned distributor of shipping and industrial supplies with operations in the US, Canada and Mexico.