Alion Science & Technology is looking for a Digital Marketing Specialist. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Support in the execution of digital marketing campaigns to drive brand awareness and generate leads.
• Establish and maintain the consistent brand and user experience across Alion’s digital channels, both internal and external.
• Develop web pages, marketing landing pages and other web properties including (gated/un-gated forms, blogs and branded microsites).
• Design and manage paid and organic search strategies.
• Manage Alion’s social media channels, including aligning social activity to Alion’s overall editorial calendar to ensure coordination and integration.
• Support development and execution of email marketing and nurture campaigns including tracking and reporting on analytics to help optimize campaign performance.
• Manage assets and database information via CMS and marketing automation tools.
• Collaborate with marketing teammates to execute paid media campaigns.

Job Requirements:

• Bachelor’s degree in marketing, communications, or a related discipline.
• At least 2 years of relevant experience supporting integrated digital marketing campaigns.
• Proficient understanding of using major social media platforms such as (LinkedIn, Twitter, YouTube, Facebook and Instagram).
• Extensive experience in digital marketing best practices across (websites, landing pages, social media and paid search) in support of both brand awareness and lead generation campaigns.
• Advanced knowledge of CMS, HubSpot or similar marketing automation platforms.
• Deep understanding of using (Google Analytics, Google Adwords and Trends).
• Effective experience using analytics tools to communicate outcomes and ROI.
• Basic knowledge of (HTML and web-based technologies).
• Excellent web content development and social media writing communication skills.
• Strong project and time management skills.
• Ability to work independently on multiple assignments while maintaining high-quality results.

About Alion Science & Technology:

Alion Science & Technology is an employee-owned development and research company that provides scientific, engineering, and information technology research and consulting services, primarily to federal agencies.