CenturyLink is looking for a Digital Marketing Specialist. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Assist the APAC marketing program managers to formulate strategies to build a digital connection with the target audience.
• Create and deploy email campaigns using the company’s marketing automation tools including (e-mail creation, setup program flow and A/B testing).
• Setup campaign pages including web page creation (meta tags, Content, web form, editing, reviewing/testing and publishing).
• Provide creative ideas for content marketing.
• Maintain partnership with the corporate digital marketing team.
• Manage the company’s content management system (CMS), working with APAC content owners to maintain the content for APAC pages.
• Work with corporate web team to improve site usability, design/layout to increase time on site, and drive quarterly improvement in organic ranking of APAC websites.
• Generate and consolidate weekly and monthly reports for digital marketing campaigns.
• Manage and improve webpage performance, email performance, form performance, SEO and online adverts performance.
• Generate and consolidate APAC website metrics, user engagement metrics and email performance metrics.

Job Requirements:

• Bachelor’s degree in computer science, business, marketing, communication, advertising or other related fields.
• Minimum 4 years of working experience in the same role.
• Extensive experience in executing successful digital marketing campaigns.
• Advanced understanding of executing regional (APAC) campaigns.
• Effective working knowledge of using (Adobe Experience Manager).
• Proficient experience in using (Adobe Analytics/Google Analytics, Keyword Planner and Google webmaster).
• Novice knowledge of editing by using (Photoshop, Illustrator, InDesign or Flash).
• Excellent understanding of SEO principles.
• Solid working skills of using (MS Excel).
• Strong project and time management skills.
• Ability to juggle multiple projects and prioritize work assignments to meet deadlines successfully.

About CenturyLink:

CenturyLink is an American telecommunications company, headquartered in Monroe, Louisiana, that provides communications and data services to residential, business, governmental and wholesale customers in 37 states.