KrellerGroup is looking for a Digital Marketing Specialist. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Manage digital campaign assets, landing page development and content and tracking that support direct response marketing strategy.
• Manage SEO/SEM, PPC, IP programmatic, re-targeting, marketing database, email and social media.
• Collaborate with internal business owners to develop new paid search campaign content and messaging to achieve business objectives.
• Optimize and expand paid search strategy across product lines.
• Manage bidding strategies and optimization of PPC on (Google, Bing and more).
• Research and identify keyword and targeting opportunities in the paid search channel.
• Maintain and improve collaborative materials.
• Leverage buying segments and customer personas in campaign strategy.
• Manage auto-responders and follow-up communication for digital touch-points.
• Ability to write ad copy, landing pages, value propositions, subject lines.
• Repurpose and develop content when needed to fill campaign gaps and testing.
• Implement marketing and demand campaigns in salesforce.com.
• Oversee lead management and review of digital campaigns.
• Manage budget and optimization of the PPC spend across multiple platforms.

Job Requirements:

• Bachelor’s degree in marketing or equivalent experience.
• At least 3 years of digital marketing experience in multiple channels.
• Advanced understanding of email, social and content marketing with recent pay per click management and search optimization experience.
• Deep knowledge of marketing strategy for a B2B generation.
• Effective experience in driving digital advertising campaign performance.
• Proficient working knowledge of Hubspot and CRM (Maximizer or Salesforce).
• Extensive experience with (Google Analytics, Google Adwords and webmaster tools).
• Professional understanding of (WordPress) or similar CMS.
• Strong working skills in using MS Office, Google Docs, Sheets and slides.
• Excellent analytical thinking and decision-making skills.
• Ability to work well under pressure to meet critical deadlines.

About KrellerGroup:

KrellerGroup conducts international due diligence investigations for fortune 100 and 500 corporations in the U.S. and abroad providing comprehensive investigative services to help clients mitigate risk, maintain their stock value and corporate reputation.