Connance is looking for a Digital Marketing Specialist. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Plan and execute integrated multi-channel marketing programs to support the demand generation needs of both our mid-market and enterprise sales team.
• Optimize marketing campaigns accordingly to produce and deliver relevant content resulting in a strong quality lead flow.
• Design and implement lead nurturing efforts through target marketing programs such as (e-mail webinars, speaking engagements, trade shows and conferences).
• Strategize, implement and monitor all marketing campaigns such as (e-mails, social media channels and blogs).
• Manage and coordinate all logistics, marketing messaging and high-quality campaigns for industry trade shows.
• Measure and report campaign performance, including marketing and qualified leads to drive the efficiency and effectiveness of all marketing channels.
• Present and perform data-driven analytics and reporting to leadership teams in regards to marketing campaign performance.
• Participate in various meetings with marketing and sales and perform marketing support duties as needed.

Job Requirements:

• Bachelor’s degree in marketing, advertising, public relations, communications or a related field.
• Minimum 2 years of proven experience in marketing, advertising, brand management or related field.
• Extensive knowledge of tracking and measuring campaign performance and drawing valid conclusions.
• Proficient experience in working with marketing automation and demand generation tools such as (Google Analytics, AdWords and Webmaster tools).
• Deep understanding of working with (Hubspot, WordPress and Salesforce).
• Effective experience in measuring, analyzing and presenting data to measure program effectiveness.
• Advanced knowledge of using (MS Excel).
• Exceptional organizational and time management skills to manage multiple priorities and deliver timely and accurate results.
• Excellent verbal and written communication skills.

About Connance:

Connance is the leader in patient-centered predictive analytics that personalizes the financial and clinical experience for patients through predictive analytics.