Certona is looking for a Digital Marketing Specialist. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Plan and execute all web, SEO/SEM, email, social media and display advertising campaigns to generate leads.
• Manage our social media presence (LinkedIn, Twitter, Facebook andGoogle Plus).
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize spend and performance based on the insights.
• Brainstorm new and creative online growth strategies.
• Content strategy and writing (email/website copy, blog, whitepapers and e-Books).
• Plan, execute and measure website experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end B2B customer buying funnel.
• Collaborate with agencies and other vendor partners.
• Create visually appealing presentations for senior-level executives.

Job Requirements:

• Bachelor’s degree in marketing, communication or a related field.
• Minimum 3 years of proven working experience in digital marketing.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
• Extensive experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Proficient experience in optimizing landing pages and user funnels.
• Effective understanding of A/B and multivariate experiments utilizing A/B testing software.
• Deep knowledge of using website analytics tools such as (Google Analytics, MOZ and Google Webmaster).
• Advanced experience in setting up and optimizing (Google AdWords, LinkedIn and other digital advertising campaigns).
• Basic experience in using (Photoshop and Illustrator).
• Strong analytical and data-driven thinking skills.
• Solid communication and organizational skills.
• Ability to work independently or as a part of a team.
• Ability to manage multi-tasks to meet deadlines successfully.

About Certona:

Certona is a leading omnichannel personalization provider utilized by the world’s most popular retailers and brands to create individualized shopping experiences.