Prairie Consulting Services is looking for a Digital Marketing Specialist in Schaumburg, United States. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Build and implement an email marketing strategy targeted at existing, lapsed and prospective distributor customers.
• Improve and implement digital strategies to build awareness of our brands and portfolio among key end-user segments such as HVAC contractors with the objective being to pull demand thru our distribution channels.
• Design strategies to drive online traffic to our website.
• Draft and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns for the company.
• Estimate and make recommendations to build our social media presence.
• Guage and report performance of all digital marketing campaigns, and assess goals (ROI and KPIs).
• Cooperate with sales and product management to ensure our brand and product presence with our distributor customer sites meets their expectations.
• Recognize trends and insights, and optimize spend and performance based on the insights.
• Collude with agencies and other vendor partners.
• Support excellence in digital media and future technology market understanding and be an ambassador for digital within the business.

Job Requirements:

• Bachelor degree in business required, marketing, IT, or communications major preferred.
• Minimum 1 year of prior experience in the similar digital marketing role.
• Effective experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Proficient understanding of current online marketing concepts, strategy and best practice.
• Deep experience in mail marketing and social media.
• Proven experience in running and developing marketing initiatives in the online world.
• Solid analytical and data analysis skills.
• Familiarity with Google Analytics and the basic understanding of HTML.

About Prairie Consulting Services:

Prairie Consulting Services, Inc. specializes in the placement of information technology professionals in a wide range of disciplines. With offices in both Naperville and Chicago, it supports its clients local and national talent acquisition strategies.