Hedges & Company is looking for a Digital Marketing Specialist in Ohio Area, United States. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Create SEM/PPC strategies for clients including extensive keyword research and analysis
• Implementation of Internet marketing strategies.
• Lead and optimize the existing Internet marketing campaign components including keyword strategy, bid prices, ad development and testing, cost per conversion and cost per click.
• Aid in reviewing SEM/PPC campaigns and optimizing under-performing listings.
• Design weekly PPC reports with analysis of the performance of campaigns along with recommendations for improvements.
• Control keyword research with CPC estimates and develop quality keyword portfolio.
• Suggest new content for websites, as needed.

Job Requirements:

• Bachelor’s degree preferred.
• Minimum 1- year experience in Search Engine Marketing (SEM) and Paid-Per-Click (PPC).
• Effective experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
• Proficient experience working with popular PPC ad platforms (AdWords, Bing).
• Familiarity with managing PPC accounts in automotive a plus.
• Proven track record in dealing with AdWords a plus.
• Expert knowledge of the automotive industry or automotive aftermarket a plus.
• Strong written and phone skills are required.
• Can work independently on projects while communicating with clients, vendors, and co-workers.

About Hedges & Company:

Hedges & Company is a full-service digital marketing agency focused on the automotive aftermarket. It offers a broad range of services including paid search, SEO, social media marketing, market research, database management and email marketing.