Adcetera is looking for a Digital Marketing Strategist in Texas, United States. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Responsible for everything digital (usability, user experience, websites, interactive experiences, email campaigns, social, media buy campaigns, etc.).
• Improve the strategy behind lead general funnels including the audience, KPIs, creative best practices, content best practices, CTAs, and measurement.
• Promote the strategy behind website personalization and journeys and tailoring all marketing channels with a specific message per customer segment.
• Provide reports and make recommendations based on data from paid search, paid display, paid social, and organic traffic.
• Execute SEO/SEM recommendations and use marketing and sales performance metrics to forecast trends.
• Communicate with design, content and interactive teams to optimize customer experience and ensure brand consistency.
• Build best practices in digital marketing.
• Keep up-to-date with digital technologies developments.

Job Requirements:

• Bachelor’s degree in MIS, computer science or similar degree.
• Effective working experience as a digital marketing strategist or digital marketing manager.
• Proficient experience in website development to be comfortable enough to talk about technologies with confidence.
• Deep knowledge of SEO/ SEM, marketing automation software, and analytics platforms.
• Solid understanding of optimizing Google Adwords campaigns.
• Wide knowledge of web analytics tools like Google Analytics.
• Sound coding experience is a plus.
• Strong verbal and written communication skills.
• Demonstrated analytical and project management skills.

About Adcetera :

Adcetera is an independent marketing and advertising agency. Its 35-year history is built on a very simple foundation: it is exceptionally good at helping brands tell their stories, and it does so in ways that are memorable, impactful, useful and true.