Nebo | Digital Media Buyer | Media Production In USA

Digital Marketing Jobs & Apprenticeships

Nebo

Nebo is a creative digital marketing agency based in the United States. Nebo is a human-centered agency built for the digital world. There are more screens and platforms than ever before. Attention and trust are the most scarce resources. Nebo helps brands tell great stories and crafts experiences that resonate with your audience and drive measurable results.Since we started 14 years ago, Nebo has worked with hundreds of brands like yours to create industry-leading digital experiences that not only win awards but also get results. And they’re confident they could do the same for you.

USA

Expires on 2019-11-20

Job Type Full Time Experience Needed N/A

Digital Media Buyer

Nebo is looking for a Digital Media Buyer in Atlanta, United States. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

  • Take an active role in developing media plans for clients that support their overall marketing program and integrate with other digital strategies.
  • Produce strategic direction on specific initiatives aimed to increase digital reach among the target audience and improve overall marketing strategies for Nebo clients.
  • Perform extensive audience, industry, and competitive research to inform the media mix for Nebo clients
  • Recognize appropriate digital media platforms and channels to leverage for Nebo clients including, but not limited to, programmatic, native, video, rich media, and more
  • Estimate and select Paid Media publishers, vendors, and platforms, manage relationships and support.
  • Provide media plan presentations with strategy, targeting, and placement recommendations and present to Nebo clients.
  • Communicate with creative developers on the best practices for messaging, animation and branding of assets.
  • Negotiate and purchase media buys with selected publishers, vendors, and platforms on behalf of Nebo clients.
  • Traffic and monitor media buys in DoubleClick or other ad serving platform.
  • Follow performance and optimize campaigns with partners with respect to pacing, audience engagement, landing page and creative testing, placement performance, and more.
  • Direct advertising budgets and maintain accurate records of spend.
  • Cooperate with client teams on other paid media and digital campaign efforts to ensure display strategy is aligned.
  • Design and present monthly and weekly Paid Media reports with analysis of the performance of campaigns along with strategic recommendations for continual improvement.
  • Interpret strategic recommendations concerning digital experiences into actionable items.

Job Requirements:

  • Minimum 1- years of experience in paid media, with an emphasis on display and media buying and strategy.
  • Effective experience managing campaigns across multiple programmatic tactics including prospecting, retargeting, video, etc.
  • Proven track record in Microsoft Excel.
  • Demonstrated understanding of digital advertising platforms including Google Ads, Microsoft Advertising, Yahoo Gemini, and paid social platforms.
  • Expert working knowledge of Google Analytics, Adobe Analytics, and Google Tag Manager.
  • Deep knowledge of Ad Serving platforms such as Google Campaign Manager.
  • Demonsatrted understanding of media vendors, platforms, verification partners and DSPs such as Display and Video 360, the Trade Desk, etc.
  • Google Ads Certified (including Fundamentals, Search, Display, Video, Shopping, Mobile).
  • Google Analytics certified.
  • Active interest in keeping up with the paid media industry and latest trends.
  • Solid written and verbal communication skills.
  • Excellent research and analytical skills.
  • Ability to multitask and meet deadlines under pressure.
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