Nebo is looking for a Digital Media Buyer in Atlanta, United States. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Take an active role in developing media plans for clients that support their overall marketing program and integrate with other digital strategies.
• Produce strategic direction on specific initiatives aimed to increase digital reach among the target audience and improve overall marketing strategies for Nebo clients.
• Perform extensive audience, industry, and competitive research to inform the media mix for Nebo clients
• Recognize appropriate digital media platforms and channels to leverage for Nebo clients including, but not limited to, programmatic, native, video, rich media, and more
• Estimate and select Paid Media publishers, vendors, and platforms, manage relationships and support.
• Provide media plan presentations with strategy, targeting, and placement recommendations and present to Nebo clients.
• Communicate with creative developers on the best practices for messaging, animation and branding of assets.
• Negotiate and purchase media buys with selected publishers, vendors, and platforms on behalf of Nebo clients.
• Traffic and monitor media buys in DoubleClick or other ad serving platform.
• Follow performance and optimize campaigns with partners with respect to pacing, audience engagement, landing page and creative testing, placement performance, and more.
• Direct advertising budgets and maintain accurate records of spend.
• Cooperate with client teams on other paid media and digital campaign efforts to ensure display strategy is aligned.
• Design and present monthly and weekly Paid Media reports with analysis of the performance of campaigns along with strategic recommendations for continual improvement.
• Interpret strategic recommendations concerning digital experiences into actionable items.

Job Requirements:

• Minimum 1- years of experience in paid media, with an emphasis on display and media buying and strategy.
• Effective experience managing campaigns across multiple programmatic tactics including prospecting, retargeting, video, etc.
• Proven track record in Microsoft Excel.
• Demonstrated understanding of digital advertising platforms including Google Ads, Microsoft Advertising, Yahoo Gemini, and paid social platforms.
• Expert working knowledge of Google Analytics, Adobe Analytics, and Google Tag Manager.
• Deep knowledge of Ad Serving platforms such as Google Campaign Manager.
• Demonsatrted understanding of media vendors, platforms, verification partners and DSPs such as Display and Video 360, the Trade Desk, etc.
• Google Ads Certified (including Fundamentals, Search, Display, Video, Shopping, Mobile).
• Google Analytics certified.
• Active interest in keeping up with the paid media industry and latest trends.
• Solid written and verbal communication skills.
• Excellent research and analytical skills.
• Ability to multitask and meet deadlines under pressure.