Caliber | Digital PR Manager | Digital Marketing in UK

Digital Marketing Jobs & Apprenticeships


Caliber is the smart organic SEO and digital marketing agency in London, United Kingdom that delivers SEO and digital marketing services for great brands.Caliber helps big brands navigate through the evolving world of search engines, social platforms, devices and consumer trends, driving ROI from data-informed content marketing and SEO consultancy. Caliber keeps up so you don’t have to.Caliber specializes in enterprise-level strategy and campaign execution across all aspects of organic marketing; from technical infrastructure and audience search and social behaviors to content creation, promotion and measurement.Your brand deserves a next-level service. Whether you need an overhaul of your site infrastructure, a creative campaign to showcase new products, or PR to reach new customers, Caliber will deliver.Smart organic marketing is all about big-picture SEO. Because SEO is – or should be – about more than just reporting and links.Yes, technical infrastructure and analytics are hard-coded into Caliber. But it is also about data-driven content campaigns, targeted PR events and page design that makes users purr.

Caliber Scope of Services:

  • Insight Services:
    • Research
    • Measurement
    • Analytics
    • Reporting
  • Strategy Services:
    • Digital Strategy
    • Content Strategy
    • SEO
    • User Experience
  • Delivery Services:
    • Copywriting
    • Design
    • Development
    • Support & Maintenance
  • Promotion Services:
    • Digital PR
    • Outreach
    • Influencer Marketing
    • Social Media

Caliber Top Clients:

  • Tesco
  • TUI Group
  • Expedia
  • Orbitz
  • eBay


Expires on 2019-11-14

Job Type Full Time Experience Needed +3 Years Career Level INTERMEDIATE - LOWER LEVEL

Digital PR Manager

Caliber is looking for a Digital PR Manager in Edinburgh, UK. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

  • Support our Head of Digital PR in creating new business proposals, oversee media promotional activity, and proactively grow clients’ media horizons.
  • Design and manage your own campaigns, including negotiation and budget management, and play a key role in presentations.
  • Operate with account managers to deliver successful digital PR campaigns for our clients.
  • Create a broad network of publishers, editor and journalist contacts.
  • Proactively earn media coverage.
  • Aid clients achieve their SEO objectives through link earning.
  • Forecast and achieve a return on investment.
  • Report on campaign achievements and statistics.
  • Champion best practices for the promotion of branded content and marketing campaigns.
  • Cooperate with creative teams to craft stories with media appeal into campaigns.
  • Sell in digital PR services to clients through a data-led strategy.
  • Drive integration of digital PR practices with existing SEO and Content Marketing strategies.

Job Requirements:

  • Minimum 3 years client-facing agency experience.
  • Demonstarted understanding of Digital PR and blogger outreach platforms (Gorkana, Buzzstream etc).
  • Understands how to release stories and sell them into media.
  • Actively participates in client meetings.
  • Good workload management and prioritization.
  • Competent at reporting, including activity reports as well as client reviews.
  • Proactive in all areas for clients, and constantly looking for opportunities.
  • Capable of driving media relations programs.
  • Understands financial controls.
  • Proven track record of earning PR coverage across mainstream media and digital publishers.
  • Demonstrable evidence of key journalistic relationships.
  • A broad and up-to-date understanding of SEO, Social Media & Content Marketing.
  • The professional, confident and friendly manner in business situations.
  • Superb oral communication skills.
  • Excellent organizational skills.
  • Conversant in Microsoft Office.
  • Strong written and verbal communication skills.
  • Able to write media/client ready copy including press releases.
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