MarketingLab is looking for a Digital and Social Media Supervisor in Washington, United States. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.
Job Responsibilities:
- Improve and maintain a clear understanding of client businesses, overall business goals and strategic initiatives meant to achieve those goals.
- Produce thought leadership to clients in our social media and digital areas of expertise especially as they relate to the shopper and promotional marketing.
- Create and maintain strong client relationships at all levels.
- Assure consistently effective client communications at all levels.
- Aid account directors with strategic planning and financial management as they relate to social and digital areas of their businesses.
- Recognize opportunities to achieve client goals and drive additional revenue for the agency across existing client teams and support new business efforts when requested.
- Keep ahead of the curve as tools and opportunities in digital, social media and e-commerce continue to change and evolve.
- Head the social media strategy development across all client teams.
- Control development of all social media proposals and presentations for clients.
- Oversee competitive analysis, content planning, and paid media planning across all client teams.
- Establish and manage paid social media budgets across all brands and channels alongside account teams.
- Ensure measurable objectives and key performance indicators are established and agreed upon with client for all digital and social activity.
- Manage all projects involving third-party vendors.
- Associate in annual business planning for all client teams.
- Analyze and approve internal creative briefs, brainstorm briefs and pre-production checklists.
- Drive internal kickoffs, brainstorms, and pre-production meetings.
- Schedule and publish content across all social platforms, using internal approval guidelines.
- Serve with copywriting and image sourcing.
- Maintain internal photo/video shoots and assist with content production.
- Design and manage content production budgets.
- Present the actionable insights based on results of weekly, monthly and program-specific reports.
- Implement actionable insights based on competitive analysis.
- Afford support to community management team and address potential issues, problems and difficult questions posed by consumers and escalate to the client if needed.
- Create and manage client social media advertising budgets across all relevant social channels including management of all costs associated with content creation and development.
- Analysis and optimize social media advertising details including targeting, Ad types, platforms, duration and all other details related to amplifying social and digital content.
Job Requirements:
- Minimum 5 years of experience in an agency setting with demonstrated success.
- Deep knowledge of social media platforms and advertising platforms including (Facebook, Instagram, Twitter, Snapchat, Pinterest, YouTube, Periscope, Facebook Business Manager and Google Analytics).
- Proven time management skills and ability to juggle multiple clients and projects.
- Strong written and oral communicational skills.
- Solid organization and problem-solving skills.
- High ability to lead and grow a team.
- Great ability to lead clients and building strong client relationships.
- Ability to make sound decisions fast and work in a high paced and high-stress environment.
About MarketingLab:
MarketingLab engages shoppers to make them care, act and share. It has worked with some of the world’s most respected companies, including Land O’Lakes, Western Union, Bellisio Foods, CenturyLink and Delta Faucets.