Marina Bay Sands | E-Commerce Content Executive | Content and Copywriting

Digital Marketing Jobs & Apprenticeships

Marina Bay Sands

Marina Bay Sands is a premier entertainment destination with vibrant diversity of attractions and facilities. Located along the Marina Bay waterfront, Marina Bay Sands features three cascading hotel towers with 2,560 rooms, topped by the extraordinary Sands SkyPark, ‘floating’ crystal pavilions, a lotus-inspired ArtScience Museum, retail stores featuring cutting-edge labels and international luxury brands, trendy Celebrity Chef restaurants, endless entertainment at Sands Theatre and the hottest night clubs.

Singapore

Expires on 2019-09-16

Job Type Full Time Experience Needed 3:5 Years Career Level INTERMEDIATE - LOWER LEVEL

E-Commerce Content Executive

Marina Bay Sands is looking for an E-Commerce Content Executive in Singapore, Singapore. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

  • Responsible for collaborating with the digital team and a variety of stakeholders to develop website content. This involves writing original content, editing existing content, and building website pages in our CMS.
  • Accountable for driving improved user engagement and business performance, e.g. hotel bookings, ticket sales, restaurant reservations, other metrics as appropriate to your business units.
  • Draft in a flexible style to address multiple audiences while maintaining a brand voice.
  • Understand each stakeholder’s objectives and use an appropriate copywriting voice for that user while maintaining a consistent Marina Bay Sands brand voice.
  • Lead relationships with business unit stakeholders will be paramount.
  • Operate with team members based overseas.
  • Along with our Singapore based colleagues, you’ll be working closely with our China team.

Job Requirements:

  • Undergraduate degree with a focus on English, communications, journalism, digital marketing or similar.
  • Minimum 3 years of relevant work experience.
  • Effective experience in online copywriting, e.g. blog posts, product descriptions.
  • Proficient experience in website content management and familiarity with web content management systems e.g. WordPress, Joomla, Drupal.
  • Familiarity with eCommerce and UX – online store management, product/offer merchandising, designing conversion-optimized page layouts.
  • Proven track record in the Hotel / Online Travel industry will be highly regarded.
  • Expert knowledge of Google Analytics will be highly regarded.
  • Deep knowledge of SEO is an advantage.
  • Interest in the leisure and lifestyle industry, e.g. high-end retail, dining, entertainment.
  • Sound Photoshop/photo editing skills.
  • Solid knowledge of Chinese, Japanese, Korean and/or Bahasa Indonesian.
  • Strong time management and strong attention to detail.
  • Ability to follow-up on deadlines independently.
  • Ability to suggest and drive projects independently.
  • Ability to measure and analyze website marketing metrics such as page views, entrances, CTR and bounce rate, and drive continual KPI improvements.
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