Primitives By Kathy is looking for an E-Commerce Specialist in Pennsylvania, United States. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Execute online marketing campaigns that demonstrably perform against customer acquisition and sales goals.
• Manage analyses into clickstream data and usage patterns to drive insights that can help guide digital marketing strategy based on customer interaction with creative assets on the web.
• Produce actionable, solutions-oriented metrics, insights and recommendations that lead to the audience, traffic and profit growth.
• Improve weekly performance reporting focusing on key B2C and B2B metrics and sales growth as it relates to e-commerce.
• Plan email-marketing assets including promotions and new product introductions based on the strategy and direction.
• Review and analyze current digital marketing efforts campaigns.
• Edit text ads and create content for landing pages to improve quality score in partnership with the director of Marketing.
• Define optimal traffic routing targets.
• Utilize analytical and digital skills to add efficiency to back-office e-commerce tasks and routines and website production.

Job Requirements:

• Minimum 3 years experience in e-commerce, online sales, marketing, and new customer acquisition.
• Effective experience with email marketing and content strategy development.
• Proficient experience with Magento e-commerce or similar platform both on front-end design and back-end creative campaigns and plug-ins.
• Deep working knowledge of Google AdWords, Facebook Ads manager or similar.
• Expert knowledge of core concepts of consumer marketing and advertising, web design, SEO, SEM, advertising keywords, email marketing, paid search and CRM.
• Solid understanding of audience segmentation and prospect targeting.
• Proven track record with analysis and testing techniques (e.g. A/B testing, control groups) and ROI measurement and modeling related to digital marketing.
• High ability to create basic ad copy and edit visual design elements.
• Able to perform predictive analysis of existing customer data to identify valuable customer segments.
• Able to generate reports that analyze marketing campaigns, competition, and customers.
• Ability to analyze marketing metrics to identify cause and effect relationships.

About Primitives By Kathy :

Primitives by Kathy is a fast-growing wholesale company providing home décor and gifts to retail stores nationwide. It prides on creativity, innovation and relationships with international sources to deliver products to our worldwide customers.