Wargaming Group is looking for an E-Mail Marketing Specialist. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Own the lifecycle email program strategy, user flow and triggers, ideation, email content, messaging development and campaign execution.
• Drive the strategy, scheduling, execution and ongoing analysis of automated, targeted and personalized email marketing strategies to engage customers.
• Manage customer base and customer segmentation.
• Collaborate across departments and offices to ensure that marketing programs are well integrated within Wargaming branding initiatives.
• Integrate the program strategy with broader CRM initiatives to create a cohesive, omnichannel experiences.
• Structure A/B and multivariate tests and design experiments to evaluate and improve campaign effectiveness.
• Document and maintain business requirements and workflows.
• Maintain marketing analytics dashboards and track KPIs to identify and predict user trends.
• Assist with the planning and analysis of digital brand and awareness campaigns.
• Suggest new promotional initiatives and target regions; gather statistical data and prepare reports on campaigns already undertaken.

Job Requirements:

• At least 1 year of working experience in digital marketing/CRM system administration or a related field.
• Demonstrated a data-driven approach to making decisions and adept in statistical data analysis.
• Effective understanding of marketing automation programs and email marketing knowledge.
• Extensive experience in identifying many ways to improve processes and a sense of ownership that leads to the creation and implementation of better methods and practices.
• Ability to manage multiple projects to meet deadlines successfully.
• Excellent command of English language.
• Strong verbal and written communication skills.

About Wargaming Group:

Wargaming Group is an award-winning online game developer and publisher and one of the leaders in the free-to-play MMO market, the company delivers authentic gaming experiences and services across PC, console and mobile platforms.