BigCommerce is looking for an E-Mail Marketing Specialist. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.
Job Responsibilities:
- Act as a marketing automation consultant to the business, listening to the needs of stakeholders in order to understand what they are trying to accomplish and offer smart, trackable solutions.
- Collaborate with marketing and sales stakeholders to ensure flawless end-to-end campaign execution.
- Manage the lifecycle and sales process for BigCommerce so you can build marketing automation programs that align with both.
- Enable sales to effectively follow-up on marketing qualified leads.
- Collaborate closely with sales, providing guidance on how to view leads and associated data in Salesforce to effectively follow-up with passed leads.
- Maintain strong ties with sales to receive real-time feedback on campaign results that could enhance campaign elements to improve quality or quantity of leads.
- Measure, iterate and communicate stellar ROI results.
- Ensure marketing campaigns are designed to achieve measurable results.
- Develop and disseminate campaign dashboards to highlight ROI, enabling further investment in winning campaigns and refinement of less optimal campaigns.
- Analyze underperformers to identify opportunities for improvement and work cross-functionally to improve results.
Job Requirements:
- Bachelor’s degree in marketing, business or similar field preferred.
- Minimum 5 years of related professional experience including building marketing automation programs preferably in (Marketo).
- Proven successful track record of executing marketing automation programs for integrated marketing campaigns that deliver measurable results.
- Advanced experience in building and executing marketing programs in marketing automation systems such as (Eloqua, Salesforce Marketing Cloud and Marketo).
- Deep technical understanding of (CRM and Salesforce).
- Extensive experience in working with analytics tools such as (Omniture) including integrations with marketing tools and report building.
- Strong electronic document management skills.
- Solid analytical and time management skills.
- Ability to manage multiple prioritize with delivering successful results.
About BigCommerce:
BigCommerce is the leading e-commerce platform for fast-growing businesses providing the world by creating and delivering software that changes people’s lives.