Digital Marketing Jobs & Apprenticeships

Frank Davis

USA

Expires on 2018-03-31

Job Type Full Time Experience Needed +5 Years Career Level INTERMEDIATE – UPPER LEVEL

E-Mail Marketing Specialist

BigCommerce is looking for an E-Mail Marketing Specialist. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

  • Act as a marketing automation consultant to the business, listening to the needs of stakeholders in order to understand what they are trying to accomplish and offer smart, trackable solutions.
  • Collaborate with marketing and sales stakeholders to ensure flawless end-to-end campaign execution.
  • Manage the lifecycle and sales process for BigCommerce so you can build marketing automation programs that align with both.
  • Enable sales to effectively follow-up on marketing qualified leads.
  • Collaborate closely with sales, providing guidance on how to view leads and associated data in Salesforce to effectively follow-up with passed leads.
  • Maintain strong ties with sales to receive real-time feedback on campaign results that could enhance campaign elements to improve quality or quantity of leads.
  • Measure, iterate and communicate stellar ROI results.
  • Ensure marketing campaigns are designed to achieve measurable results.
  • Develop and disseminate campaign dashboards to highlight ROI, enabling further investment in winning campaigns and refinement of less optimal campaigns.
  • Analyze underperformers to identify opportunities for improvement and work cross-functionally to improve results.

Job Requirements:

  • Bachelor’s degree in marketing, business or similar field preferred.
  • Minimum 5 years of related professional experience including building marketing automation programs preferably in (Marketo).
  • Proven successful track record of executing marketing automation programs for integrated marketing campaigns that deliver measurable results.
  • Advanced experience in building and executing marketing programs in marketing automation systems such as (Eloqua, Salesforce Marketing Cloud and Marketo).
  • Deep technical understanding of (CRM and Salesforce).
  • Extensive experience in working with analytics tools such as (Omniture) including integrations with marketing tools and report building.
  • Strong electronic document management skills.
  • Solid analytical and time management skills.
  • Ability to manage multiple prioritize with delivering successful results.

About BigCommerce:

BigCommerce is the leading e-commerce platform for fast-growing businesses providing the world by creating and delivering software that changes people’s lives.

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