ReminderMedia is looking for an E-Mail Marketing Specialist. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.
Job Responsibilities:
- Manage the development, delivery and tracking of all e-mail campaigns.
- Create segmented lists based on engagement level in the sales cycle, maintain lists for accuracy.
- Track the results of every e-mail campaign and adjust tactics accordingly to improve opens, CTR and online conversions.
- Build the workflows that initiate communication with customers and prospects of ReminderMedia.
- Implement testing methodologies on all elements of e-mail communication to maximize results.
- Build, manage and maintain all e-mail communication with customers as it relates to the many products ReminderMedia provides.
- Create engaging and fun experiences for new customers during the on-boarding process to persuade action.
- Identify and develop new e-mail opportunities to increase retention and customer lifetime value.
- Manage campaign workflows and provide copy and subject line insight for ReminderMedia e-mail marketing products.
- Proofread e-mails for clarity, grammar and spelling.
- Ensure e-mails are tested cross-client and device.
- Perform daily maintenance on e-mail addresses that are undeliverable.
- Manage relationships with third-party vendors and suppliers of e-mail technology.
Job Requirements:
- Bachelor’s degree in marketing, business or a related field.
- At least 2 years of marketing campaign management and optimization experience.
- Expert knowledge of e-mail marketing software with automation and workflows.
- Proficient experience in using marketing automation platforms (Pardot, Salesforce Marketing Cloud and Marketo) as well as CRM solutions.
- Ability to manage multiple projects simultaneously in a fast-paced environment.
- Strong verbal and written communication skills.
- Excellent organizational and interpersonal skills.
- Solid analytical and strategic thinking skills.
- Ability to independently derive insights from data.
About ReminderMedia:
ReminderMedia helps businesses solidify their key relationships and generate repeat and referral clients with the use of American Lifestyle magazine.