PerfectServe is looking for a Marketing Automation Specialist. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Manage SEO and SEM initiatives including creating and optimizing landing pages, forms and organic search.
• Perform and deliver reports of outcomes via (Google Analytics).
• Oversee brand compliance throughout integrated marketing campaigns.
• Drive content creation and marketing campaign execution designed to demonstrate the value of PerfectServe’s clinical communication and care team collaboration solution.
• Develop campaigns with specific content for optimal engagement to the various personas we are targeting.
• Deploy (Marketo) software to develop and execute measurable strategic, integrated lead generation and go-to-market plans.
• Establish campaign metrics, closed loop reporting and ROI.
• Forecast, measure, analyze and report on the impact of demand creation activities on sales pipeline, revenue and sales cycle length.
• Analyze, test and optimize every stage of the demand generation funnel.
• Design, test and execute progressive automated nurture and engagement campaigns, with the targeted focus on various stages of the buying cycle.
• Determine content gaps and collaborate with the content team to develop new assets.
• Data mine from current prospects to formulate unique segmentations for demand creation.
• Collaborate closely with sales and marketing leadership to prioritize campaigns and ensure effective execution.

Job Requirements:

• Bachelor’s degree in marketing, communications or any related field.
• Minimum 2 years of demand generation management experience.
• Extensive understanding of best practices in B2B marketing automation, demand generation and rules-based lead nurturing.
• Proficient working experience with multiple formats of demand generation including (email, website, PPC, SEO, Social and direct mail).
• Advanced knowledge of using marketing automation systems such as (Marketo and Salesforce).
• Deep experience in developing lead scoring and nurturing programs.
• Basic working knowledge of (HTML) is a plus.
• Excellent written and verbal communication skills for internal and external audiences.
• Strong organizational and presentation skills.
• Solid analytical and decision-making skills.
• Ability to manage multi-tasks to meet deadlines successfully.

About PerfectServe:

PerfectServe is healthcare’s most comprehensive and secure care team collaboration platform. The platform is unique in its ability to improve communication process accuracy and reliability via its proprietary Dynamic Intelligent Routing™ capability, which automatically identifies and provides an immediate connection to the right care team member for any given clinical situation at every moment in time.