RentPath is looking for a Marketing Demand Generation and Content Specialist in Georgia, United States. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Cooperate with the CRM, automation tools and creative assets to develop brand, content strategy and execution points.
• Configure multichannel campaign strategies and targeted customer lifecycle through digital marketing programs.
• Suggest around possible customer segments to target.
• Work as a project manager to establish key metrics, create a review cycle, and drive campaign execution.
• Cooperate with team members to compose campaign content (email/landing page copy, supporting assets, sales collateral, product marketing collateral, etc) and maintain a consistent brand voice and message across all programs.
• Create out all lead nurture workflows and work closely with team members to gather all necessary creative assets.
• Draft landing pages and lead generation forms for our content to distribute through relevant programs.
• Collaborate with the sales, product and engineering teams to ensure alignment across all campaign initiatives.
• Keep up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead.
• Collude with UX/UI designers and product managers to drive usage across the entire portfolio of products within Rentals.com.
• Utilize data and analytics to drive decision-making.

Job Requirements:

• Bachelor’s degree is preferred.
• Minimum 2 years in internet marketing focused on demand generation and content creation experience.
• Effective experience working in (ideally) or extremely closely with Sales, Product, UX/UI and Strategy teams.
• Demonstrated understanding of marketing automation technology.
• Solid written and verbal communication skills.
• Sound analytical skills with experience using google analytics (GA360).
• proficient experience writing B2B and B2C content, both short-form (social media, blogs) and long-form (ebooks, white papers, etc).
• Hard-working self-starter able to navigate a fast-paced environment while still providing attention to detail and approaching tasks conscientiously.
• Computer proficiency with strong digital marketing skills.
• Self-sufficient, capable of working in small teams with a lot of responsibility, and comfortable taking direction.
• Ability to work in a “Scrappy Startup” culture, where dreaming big, rapid execution and having fun is the norm.
• Ability to execute independently, yet collaboratively.

About RentPath  :

RentPath is a leading digital marketplace connecting millions of consumers with apartments, condos and houses for rent through its network of websites and mobile apps. RentPath’s category-leading brands include Apartment Guide, Rent, Lovely, and Rentals.