SnapApp is looking for a Marketing Programs Manager in Massachusetts, United States. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Promote and execute both outbound and inbound programs to support demand generation and customer success programs.
• Cooperate with the demand generation team to manage the full lifecycle (plan, execute, measure, repeat) of campaigns that deliver qualified leads to sales.
• Collude with the customer success team to develop and launch customer-focused campaigns to support engagement, adoption, utilization and retention.
• Follow and report on marketing metrics and progress against plans.
• Assure campaigns are aligned with brand standards, messaging and positioning.
• Organize with other team members on social media and email marketing outreach.
• Produce other general marketing program management support as requested.

Job Requirements:

• Minimum 3 years programmatic marketing experience in a business-to-business organization, preferably MarTech.
• Deep knowledge of marketing technologies including CRM (Salesforce preferred), marketing automation (Hubspot preferred), social media platforms and Google Analytics.
• Proven track record in PowerPoint, Excel, Adobe Creative Suite (InDesign and Photoshop) a plus.
• Solid research, writing, editing, and proofreading skills, especially in thought leadership and digital formats.
• Expert knowledge of owning campaigns, planning and leading multiple projects, with flawless execution that drives results and delivers to tight deadlines.
• Demonstarted understanding of digital content channels and concepts of content and thought leadership marketing.
• Data junky – understand that after executing a campaign, the important work of analyzing results begins in order to iterate and optimize.
• Strong understanding of startup culture and organization, knowledge of and experience in the MarTech SaaS sector preferred.
• Maturity to maintain poise under pressure, advise senior executives and manage competing priorities.
• Willingness to be proactive in bringing new, innovative ideas to the table and executing new programs to support key business drivers.
• Critical thinker, creative problem solver with excellent communication, organizational, and presentation skills.
• Flexibility and ability to adapt in response to changing priorities or new opportunities.
• High energy; ability to collaborate and build strong relationships across the organization and with potential partners, and thrive in a fast-paced environment.
• Ability to act with urgency and based on the available data, without waiting for a perfect state to get started.