Citi Group is looking for a Digital Performance Marketing Manager in Singapore, Singapore. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Build KPI and measurement benchmarks for digital channel share growth for new customer acquisitions for all relevant consumer banking businesses with acceptable ROI on costs and P/L.
• Create relationships with, and leverage key media platforms aggregators for scaling acquisitions.
• Insert Ad Tech tools necessary to work with big data across the country site and other data that the bank holds.
• Cooperate with data management platforms, optimization tools for media buying and content to enhance content and media planning strategy.
• Operate relentlessly in delivering effective digital marketing creative and targeting strategies to help maximize the investment, especially with the test and target culture
• Associate with marketing, legal, compliance, operations and tech teams for building a strong/flexible foundation for digital marketing & sales
• Collaborate with agency partners in creative and media to help deliver best in class acquisition campaigns for the cards and retail businesses.
• Work with the central Citi Asia team to launch cutting-edge digital media innovations and solutions for customer acquisition and relationship deepening.
• Improve relevant digital and business partnerships in order to scale sales volumes.
• recognize and integrate with partners that provide relevant tech led functionalities and offer relevant traffic to connect with or provide mutual benefits on transactions P/L or experience for the consumer while driving sales and spends.
• Establish a culture of test and target for digital creative.
• concentrate on increasing consideration and performance through Citi websites by delivering personalized and optimized application journeys.

Job Requirements :

• At least 6 years of experience in online digital and mobile sales and marketing.
• Effective experience in personal loan and wealth management products ideal.
• Proficient knowledge of paid digital media marketing channels from aggregators to paid search.
• Deep knowledge of website analytics platforms, Adobe Analytics or Google Analytics.
• Solid understanding of API network and core business impact is essential to lead in this space.

About Citi Group :

Citi Group mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress.