M&C Saatchi Performance is looking for a PAID SEARCH & SOCIAL (BIDDABLE) PLANNER in New York, United States. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.
Job Responsibilities:
- Own keyword ideation and in-platform setup of Paid Search campaigns.
- Co-manage audience creation and setup of Paid Social campaigns.
- Consistently enhance paid search & social campaigns and adapt optimization strategies to meet the specific goals and KPIs of multiple clients across web and app experiences.
- Produce reporting and performance insights that lead to gains against client business objectives.
- Align with account teams to fully understand client needs.
- Operate with the creative team to provide input on ad copy and visuals, keeping in mind paid search and social best practices across the various platforms.
- Communicate with client contacts to discuss campaign performance and possible improvements or new opportunities.
Job Requirements:
- Bachelor’s degree, preferably in economics, finance, or communication, or equivalent work experience.
- At least 1- year experience in Paid Search and/or Social management, with media agency and Search experience preferred.
- Minimum 1- year managing direct response-oriented digital campaigns and meeting client objectives; AdWords certification is a bonus.
- Effective experience with Paid Search campaigns driving App Installs (e.g. UAC, Apple Search) is a bonus but not required.
- Solid Excel skills including knowledge of formulas, pivot tables, and lookup tables.
- Ability to manage multiple clients simultaneously and interact with multiple internal teams: account, strategy, creative, and business development.
- Ability to work autonomously when necessary.