PBJ Marketing is looking for a PPC Manager in New York, United States. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Improve multi-channel, fully integrated paid digital marketing campaigns and strategies, including search, display, social, video, and mobile.
• Create and optimize Google search, remarketing and display campaigns for a roster of B2C, B2B, e-commerce, non-profit, and lead generation clients across various industries.
• Lead Google and Bing shopping campaigns, work with Merchant Center and product feeds.
• Actively examine and analyze keywords, advertising copy, landing pages and positioning to drive results in line with clients’ goals.
• Perform and analyze monthly paid media business metrics, budgets and reports.
• Analysis and evaluate paid marketing efforts and identify new campaign opportunities.
• Follow paid media best practices, bid management systems, keyword developments, and industry trends.
• Think creatively to develop innovative tactics and strategies that drive results.
• Support several on and offline tools to carry out analysis and to maximize efficiency and effectiveness of paid media accounts.
• Track paid media best practices, bid management systems, keyword developments, and industry trends.
• Execute and analyze monthly paid media business metrics, budgets and reports.
• Design quarterly business reviews and other client-facing presentations that outline performance, insights from testing, and key strategic opportunities.
• Promote ongoing, proactive and consistent communications with clients on account progress, performance results, strategy recommendations and problem-solving.

Job Requirements:

• Minimum 4 years college degree or equivalent work experience.
• At least 2 years of paid search experience, with in-depth knowledge of Google, Bing, Twitter, Facebook, Instagram, LinkedIn advertising platforms.
• Solid Google Ads and Bing Ads Certified.
• Effective experience in Microsoft Excel and trend analysis, pivot tables, vlookups, and large data analysis.
• Proficient experience in Google Analytics and analyzing data to improve metrics.
• Expert knowledge of CRM’s such as Salesforce and understand how to extract valuable data for profit-driven optimization.
• Deep knowledge of Google Merchant Center, feeds, and supplemental feeds.
• Demonstrated understanding of Rules, Automation, and Scripts is a plus.
• Proven experience in some capacity, either professionally or personally.
• Passion for paid search – you read and contribute blogs, articles, case studies to continuously learn in order to keep up with the latest trends.
• Strong written, interpersonal, communication + public speaking and presentation skills.
• Sound organizational skills with excellent attention to detail; ability to multitask.
• Outstanding time management skills and strong ability to prioritize workload.
• Ability to work in a fast-paced, open, entrepreneurial environment.
• Ability to demonstrate analytical skills, technical knowledge and attention to detail.
• Ability to write and leverage scripts.

About PBJ Marketing :

PBJ is a digital marketing consulting, website development and mobile application development company in New York. Their digital marketing services include search engine optimization (SEO), search engine marketing (SEM), email marketing, affiliate marketing, partnership creation, banner advertisements, website design, analytics, social media, group buying, offline and online promotions, advertising, PR, and e-commerce consulting.