PBJ Marketing is looking for a Search Engine Optimization Manager in New York, United States. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Display a comprehensive understanding of SEO’s role in brand development, digital PR, and content marketing as part of PBJ’s integrated digital marketing approach.
• Use a strong business acumen to establish and monitor appropriate Key Performance Indicators (KPIs) to ensure campaigns deliver results that positively impact our clients’ business objectives.
• Improve and implement a comprehensive and strategic roadmap for SEO designed to produce sustainable results that maximize search performance.
• Conduct ongoing keyword discovery, expansion and optimization to execute on-page strategies that support a consistent content theme.
• Leverage a combination of tools and manual research to perform competitive research identifying opportunities for pursuing search engine optimization strategies based upon those factors that the search engines are valuing for target queries.
• Cooperate with paid media team to leverage complementary insights to ensure SEO strategy is consistent with paid search efforts.
• Collude with content resources to identify opportunities to create, distribute, and promote web content appropriately among target communities.
• Add subject-matter expertise to internal and external thought leadership initiatives, including blog posts, lunch and learn sessions, and networking events.

Job Requirements:

• Minimum 3 years of demonstrated experience, and passion, inorganic (SEO) search marketing both onsite technical SEO and Offsite Link-building SEO.
• Effective experience working with WordPress or similar CMS.
• Expert knowledge of important Google Algorithm updates, including Mobile-First Index, Penguin, Panda, and RankBrain.
• Demonstrated understanding of important on-page SEO factors that impact a site’s ranking potential, including quality content, keyword focus, URL structure, title tags, meta descriptions, [h] tags, image alt text and anchor text.
• Deep knowledge of social media and its role in enhancing SEO initiatives, particularly through relationship-building and link curation.
• Proficient experience in technical website elements that may inhibit search engine crawling and indexation, including information architecture, HTTP status codes and redirects, metadata, breadcrumb linking, canonical tagging, Robots.txt, crawl budget, site speed optimization, .htaccess, pagination and Schema markups.
• Proven track record in Google Analytics, social media marketing applications (ex. – Buffer, Hootsuite, Tweetdeck) and leading content management systems (ex. – WordPress, Shopify).
• Outstanding working knowledge of Excel and other data analysis and business intelligence tools, as well as other MS Office and Google products.
• Solid skills in reporting and opportunity analysis tools such as Ahrefs, Moz, SEMRush, Buzzsumo, and Screaming Frog.
• Strong analytical and organizational skills.
• A tireless work ethic and passion for digital marketing.
• Great ability to combine and analyze data from multiple sources to interpret business performance and drive strategy.

About PBJ Marketing :

PBJ is a digital marketing consulting, website development and mobile application development company in New York. Their digital marketing services include search engine optimization (SEO), search engine marketing (SEM), email marketing, affiliate marketing, partnership creation, banner advertisements, website design, analytics, social media, group buying, offline and online promotions, advertising, PR, and e-commerce consulting.