Veem | Senior Content Marketing Manager | Content and Copywriting

Digital Marketing Jobs & Apprenticeships

Veem

All businesses want to do is pay vendors, suppliers, and contractors anywhere, at any time, with ease. Legacy financial systems and old technologies make this dream nearly impossible. Veem makes it a reality.Businesses large and small enjoy the easy, seamless, and secure payments Veem has to offer. 80,000 of them in over 96 countries, in fact. Veem wants to make money obstacles in the way of small businesses disappear. That’s their mission, their vision, and the goal they strive toward.

Canada

Expires on 2019-10-15

Job Type Full Time Experience Needed 7:10 Years Career Level ADVANCED – UPPER

Senior Content Marketing Manager

Veem is looking for a Senior Content Marketing Manager in Ottawa, Canada. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

  • Expand our digital footprint using all types of content including the blog, infographic and video across all of our digital channels.
  • Cooperate with the marketing team to help build and execute a content strategy that aligns to marketing campaigns.
  • Develop and optimize exciting content for better search ranking and social media.
  • Design and execute best practice guides, blogs, infographics, videos, ebooks, emails, newsletters etc. to engage the target audience.
  • Incorporate metrics and track progress using qualitative and quantitative data on content, by measuring engagement, leads, sales, conversions, and customer advocacy, etc.
  • Produce compelling, SEO-driven content that brings in organic visitors and inbound digital leads. Create internal understanding and collaboration thru data-informed rationale and insight.
  • Understood what audiences consume and how to connect with them.
  • Apply marketing analytics to optimize and scale content initiatives and measure success.
  • Work cross-functionally with all areas of the business including marketing, product, and HR.
  • Use more expressive and interactive content formats to increase audience engagement.
  • Improve advocacy within Veem to help amplify content initiatives.
  • Stay abreast of channel trends, advocate for appropriate investment to drive positive change, scale and growth from digital channels. Serve as an in-house expert on channel strategies and tactics.
  • Analyze and communicate competitor strategies to key stakeholders.

Job Requirements:

  • Strong writing skills, with the ability to recommend, create, and repurpose content that’s relevant, differentiated, and actionable.
  • Minimum 7 years of content experience (preferably B2B).
  • Expert knowledge of web analytics systems and marketing technologies: Google Analytics, Keyword Research tools (i.e Ahrefs), SEO tools, WordPress, and other relevant technologies.
  • Deep knowledge of integrated paid and organic search marketing.
  • Effective experience in multichannel content creation.
  • Proficient experience with creating compelling messages for different target demographics.
  • Ability to process in-depth site analysis and make strategic recommendations for content improvement.
  • Proven ability to write well and convey ideas clearly.
  • Proven experience mapping, integrating and repackaging content into new vehicles and formats to expand the reach and respond to evolving consumer preferences.
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