Digital Marketing Jobs & Apprenticeships

Veem

Canada

Expires on 2019-10-15

Job Type Full Time Experience Needed 7:10 Years Career Level ADVANCED – UPPER

Senior Content Marketing Manager

Veem is looking for a Senior Content Marketing Manager in Ottawa, Canada. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

  • Expand our digital footprint using all types of content including the blog, infographic and video across all of our digital channels.
  • Cooperate with the marketing team to help build and execute a content strategy that aligns to marketing campaigns.
  • Develop and optimize exciting content for better search ranking and social media.
  • Design and execute best practice guides, blogs, infographics, videos, ebooks, emails, newsletters etc. to engage the target audience.
  • Incorporate metrics and track progress using qualitative and quantitative data on content, by measuring engagement, leads, sales, conversions, and customer advocacy, etc.
  • Produce compelling, SEO-driven content that brings in organic visitors and inbound digital leads. Create internal understanding and collaboration thru data-informed rationale and insight.
  • Understood what audiences consume and how to connect with them.
  • Apply marketing analytics to optimize and scale content initiatives and measure success.
  • Work cross-functionally with all areas of the business including marketing, product, and HR.
  • Use more expressive and interactive content formats to increase audience engagement.
  • Improve advocacy within Veem to help amplify content initiatives.
  • Stay abreast of channel trends, advocate for appropriate investment to drive positive change, scale and growth from digital channels. Serve as an in-house expert on channel strategies and tactics.
  • Analyze and communicate competitor strategies to key stakeholders.

Job Requirements:

  • Strong writing skills, with the ability to recommend, create, and repurpose content that’s relevant, differentiated, and actionable.
  • Minimum 7 years of content experience (preferably B2B).
  • Expert knowledge of web analytics systems and marketing technologies: Google Analytics, Keyword Research tools (i.e Ahrefs), SEO tools, WordPress, and other relevant technologies.
  • Deep knowledge of integrated paid and organic search marketing.
  • Effective experience in multichannel content creation.
  • Proficient experience with creating compelling messages for different target demographics.
  • Ability to process in-depth site analysis and make strategic recommendations for content improvement.
  • Proven ability to write well and convey ideas clearly.
  • Proven experience mapping, integrating and repackaging content into new vehicles and formats to expand the reach and respond to evolving consumer preferences.
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