Pure Group is looking for a Senior Digital Marketing Executive in Singapore. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Improve and manage all digital marketing activities.
• Direct agency and vendor relationships to ensure any outsourced work is consistent, high quality, cost-effective, and reflects our brands.
• Oversee and analyze PPC campaigns, Facebook lead generation ads, remarketing, display ads to continually optimize campaigns to support revenue driving initiatives.
• Continually examine website performance, and provide recommendations on keyword optimization and SEO/SEM improvement opportunities, and identify new, creative ways to reach our target audience.
• Promote social media strategy and supervise content producer and develop content calendars, stories and other shareable content in line with marketing themes and objectives.
• Produce, edit and publish daily social media content and moderate all user-generated content.
• Lead the paid social media campaigns including creative, copy, targeting and budgets.
• Obtain data and metrics, social interaction and website insights, and use the information along with best practices to improve future marketing campaigns and report progress.
• Study and monitor competitor activity, benchmarking and identifying target audience and communities.
• Expand Pure’s owned and sponsored events via effective digital platforms regular attendance at our events will be required.
• Cooperate with other departments (Yoga events, GX, PT etc) to coordinate actions where necessary.
• Recognize new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments and innovations.
• Produce social media updates, best practices and guidance to other departments where necessary.
• Present the ad-hoc support to the Marketing team for other on-going marketing projects.

Job Requirements:

• Bachelor’s degree in marketing or relevant field.
• At least 4 years of marketing, with at least 3 years of progressive digital marketing experience.
• Effective experience as a digital marketing executive or similar role.
• Solid understanding of digital marketing concepts and best practices.
• Proficient experience with B2C social media, Google Adwords, email campaigns and SEO/SEM with sound knowledge of web analytics tools.
• Deep knowledge of HTML and JavaScript is a plus.
• Demonstrated project management skills.
• Sound digital copywriting, design, creative content writing skills.
• Strong communication and interpersonal skills.
• Analytical mindset with critical thinking, problem-solving skills and robust judgment.
• Great attention to detail, proactive, and takes ownership of work.
• Ability to prioritize, multitask, focus and work in a fast paced environment.

About Pure Group:

The Pure Group Founded in 2002 and headquartered in Hong Kong, The Pure Group is Asia’s leading premium lifestyle brand that includes Pure Yoga, MyPureYoga.com, Pure Fitness, Pure Apparel and nood food. Pure Group has locations in Hong Kong, Shanghai, Singapore, Taipei and New York.