Wpromote is looking for a Senior Paid Search Manager in El Segundo, United States. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Design, develop, and implement comprehensive paid search strategies to drive direct response and new user acquisition for your book of clients.
• Use business acumen to work closely with client teams to identify and fully understand business needs, campaign performance objectives, and opportunities to grow the relationship and client investments.
• Plan and manage paid search accounts/campaigns via various paid search marketing platforms including but not limited to: Google Ads®, Bing®, Yahoo Gemini®, Criteo®, etc.
• Lead Search, Shopping, Display, Remarketing, App Install and Video advertising campaigns.
• Operate with direct response advertising strategies to drive sales revenue and/or qualified leads.
• Perform keyword research, writing ad copy, and establishing bidding strategies to meet and exceed client KPIs.
• Build and implement campaign A/B test experiments to identify optimal campaign settings
• Apply Google Analytics to develop insights and action items intended to improve paid search performance and meet client goals.
• Explain paid search campaign results and adjust strategy and budgets accordingly.
• Liaise with clients regularly to discuss goals and deliver results.
• Improve strategies across all marketing channels to improve client goals (eg. CPA, ROAS) and achieve maximum efficiency.

Job Requirements:

• Minimum 3 years of experience managing multiple client portfolios in the paid search industry.
• Outstanding verbal and written communication skills.
• Solid analytical skills.
• Expert knowledge of the SEM industry and the paid search advertising model.
• Effective experience with keyword research tools and web analytics tools (Google Analytics), as well as how to use these tools in paid search campaigns.
• Deep knowledge of search engine optimization (SEO), social advertising, and web usability.
• Solid Microsoft Excel skills: pivot tables, VLOOKUPS and chart building.
• Extremely well organized, able to balance client timelines and business needs, possibly across multiple clients.
• Demonstrated understanding of customer lifetime value and optimizing towards profits based on client margins.
• Ability to manage expectations and priorities.
• Proficient experience presenting to senior-level client contacts.
• Proven agency experience preferred with managing multiple clients with monthly budgets ranging between $10,000-$100,000 per client.