Senior Paid Search Manager in El Segundo, United States | Full Time Careers

Digital Marketing Jobs & Apprenticeships

Wpromote

Wpromote is The Challenger Agency and they specialize in digital marketing and customer acquisition. It loves to help brands challenge the 800 lb gorillas of their industry and grow their market share through digital efforts. It also helps larger organizations “think and act like challengers” to stay ahead of the competition. When working with Wpromote you quickly notice that it Make Mondays Suck Less! It has made it its mission to revolutionize Mondays for clients, partners, and employees alike. Its team of 300+ digital marketers breathe in marketing and exhale ROI.

USA

Expires on 2019-01-11

Job Type Full Time Experience Needed +3 Years Career Level INTERMEDIATE - LOWER LEVEL

Senior Paid Search Manager

Wpromote is looking for a Senior Paid Search Manager in El Segundo, United States. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

  • Design, develop, and implement comprehensive paid search strategies to drive direct response and new user acquisition for your book of clients.
  • Use business acumen to work closely with client teams to identify and fully understand business needs, campaign performance objectives, and opportunities to grow the relationship and client investments.
  • Plan and manage paid search accounts/campaigns via various paid search marketing platforms including but not limited to: Google Ads®, Bing®, Yahoo Gemini®, Criteo®, etc.
  • Lead Search, Shopping, Display, Remarketing, App Install and Video advertising campaigns.
  • Operate with direct response advertising strategies to drive sales revenue and/or qualified leads.
  • Perform keyword research, writing ad copy, and establishing bidding strategies to meet and exceed client KPIs.
  • Build and implement campaign A/B test experiments to identify optimal campaign settings
  • Apply Google Analytics to develop insights and action items intended to improve paid search performance and meet client goals.
  • Explain paid search campaign results and adjust strategy and budgets accordingly.
  • Liaise with clients regularly to discuss goals and deliver results.
  • Improve strategies across all marketing channels to improve client goals (eg. CPA, ROAS) and achieve maximum efficiency.

Job Requirements:

  • Minimum 3 years of experience managing multiple client portfolios in the paid search industry.
  • Outstanding verbal and written communication skills.
  • Solid analytical skills.
  • Expert knowledge of the SEM industry and the paid search advertising model.
  • Effective experience with keyword research tools and web analytics tools (Google Analytics), as well as how to use these tools in paid search campaigns.
  • Deep knowledge of search engine optimization (SEO), social advertising, and web usability.
  • Solid Microsoft Excel skills: pivot tables, VLOOKUPS and chart building.
  • Extremely well organized, able to balance client timelines and business needs, possibly across multiple clients.
  • Demonstrated understanding of customer lifetime value and optimizing towards profits based on client margins.
  • Ability to manage expectations and priorities.
  • Proficient experience presenting to senior-level client contacts.
  • Proven agency experience preferred with managing multiple clients with monthly budgets ranging between $10,000-$100,000 per client.
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