Bright Horizons is looking for a Social Media Manager in Watertown, United States. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.
Job Responsibilities:
- Operate in conjunction with the marketing leadership team to implement branded social strategies, increase fan engagement and grow followers.
- Improve expertise in all facets of digital and social media, websites, blogs and etc.
- Cooperate with corporate and field marketing, PR and other teams to craft original and/or modified copy, implement promotions and coordinate the communication of Bright Horizons’ brand, mission, values, and philosophy.
- Support social media editorial calendar and following company content themes.
- Draft and curate relevant content to engage consumer audiences and build connections.
- Provide and edit art and digital photography for posts while also wisely leveraging existing branded photography assets.
- Participate with the content team on campaigns that promote company webinar and podcast series.
- Collude to develop and implement promotions including promoted posts on Facebook and Instagram.
- Present the social media training and technical support to departmental staff, including producing and delivering monthly Facebook seminars for center directors and other field staff.
- Estimate new social channels and related tools that improve social media effectiveness and efficiency.
- Create reports and dashboards for executive management on results (ROI).
- Examine social activity, engagement and traffic to refine tactics accordingly.
Job Requirements:
- Bachelor’s degree in English, digital media, advertising, marketing, or related field.
- Minimum 2 years in B2C social media with relevant consumer-focused digital outreach experience, including knowledge of Facebook Business Manager and Facebook advertising.
- Effective experience producing the live-streaming video on social media a plus.
- Familiarity with all social media platforms.
- Proven track record in managing social media content calendar, e.g. Coschedule.
- Proficient in digital media, web content management, and PC computer skills particularly PhotoShop, WordPress, and Excel.
- Strong communication skills, both written and verbal.
- Detail-oriented with the ability to stay organized and effectively prioritize, multitask, and meet deadlines.
- Strong interpersonal skills.
- Solid motivated and goal-oriented with a strong attention to detail and follow-up and excellent organizational skills.
- Problem solving, diplomacy and good judgment in considering the impact of decisions is essential.
- Ability to prioritize work in a fast-paced setting; and willing to be flexible.
About Bright Horizons:
Bright Horizons Family Solutions believes the most successful companies for investors are also dreaming companies for employees. And its goal is to help employers become those dream companies.