PEN America is looking for a Social Media Manager in New York City, United States. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Improve and execute a year-round social media strategy that advances our advocacy, free expression, and literary programming, and integrates key calendar milestones.
• Direct paid, multiplatform ad campaigns and spending; recommend targeting and best practices.
• Devise creative text and visuals and implement and monitor analytics.
• Provide compelling, shareable, on-mission content including (video, graphic, and photo content) for Facebook, Twitter, and Instagram.
• Lead content pipeline flowing in from PEN America staff, edit, schedule, and post content across all platforms.
• Promote comprehensive campaigns for major events, report rollouts, announcements, and general advocacy, including the Literary Awards, World Voices Festival of international literature, and the Literary Gala.
• Supervise, report, and assess analytics weekly.
• Build online partnerships and engagement strategies with social influencers to reach new, untapped networks.
• Manage digital marketing strategy to optimize reach and engagement and to increase traffic to PEN.org.
• Advance micro-strategies to advance social engagement specific to the needs of PEN America’s founders, contribute to the grant application and evaluation process by recommending strategies for funded initiatives.
• Head SEO to increase engagement on PEN.org.
• Assure live social media presence at PEN America events as needed.
• Control production of seasonal multimedia assets.
• Manage production, editing, and publishing of videos and photos from the annual Literary Gala in consultation with staff and external videographers and editors.
• Superintend scheduling, production, publishing, distribution and archiving of World Voices Festival audio, photo and video.
• Aid with additional video projects as needed.
• Assistance identification and management of consultants and interns.
• Associate in weekly editorial meetings with free expression, literary programs, and membership and national Outreach departments.
• Produce support for administrative and web content needs as necessary.

Job Requirements:

• Minimum 3 years of progressively more responsible professional experience in developing and executing social media campaigns in accordance with an organization-wide editorial calendar.
• Familiarity with complex, politically sensitive, and culturally nuanced debates in political and literary spheres.
• Strong storytelling capabilities in transforming information into visual (video, photo, and graphics) and interactive content.
• Solid copywriting skills and demonstrated the ability to draft pithy, on-message content and headlines tailored for peak cross-platform performance.
• Proven editing and copyediting skills.
• Effective experience in social media analytics.
• Exceptional performance and speed in carrying out the breadth of professional responsibilities.
• Excellent team player also able to work independently to manage multiple simultaneous projects through to completion.
• Creative problem-solving skills with the ability to delve into new territory and develop responsive, successful strategies.

About PEN America:

PEN America stands at the intersection of literature and human rights to protect open expression in the United States and worldwide. It champions the freedom to write, recognizing the power of the word to transform the world. Its mission is to unite writers and their allies to celebrate creative expression and defend the liberties that make it possible.