Airfoil is looking for a Social Media Specialist. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.
Job Responsibilities:
- Build targeted audience base across core social channels achieving quarterly growth goals.
- Develop integrated, strategic social campaigns across owned, operated and paid media channels in collaboration with internal marketing and external agency partners.
- Manage all aspects of day-to-day management of social pages (Facebook, Twitter, LinkedIn), including posting, scheduling, and distribution.
- Source and share original and curated content in support of brand objectives.
- Collaborate with ad product leads in telling product story, generating leads for sales teams and providing data-based optimization recommendations.
- Execute, report on and continuously optimize campaigns across all social channels
- Maintain brand standards across all products and marketing efforts.
- Participate in industry events, sharing knowledge relevant to the brand.
- Experiment with new and alternative ways to leverage social media to achieve brand objectives.
- Monitor, identify and interpret trends in social media and make recommendations to enhance social initiatives.
Job Requirements:
- Bachelor’s degree with major communication, design, computer science, marketing, political science, or environmental studies preferred.
- Minimum 2 years of experience specifically focused on social media and technology.
- Deep experience in managing organizational social media accounts especially (Twitter, Facebook and Instagram).
- Extensive experience in setting high-level SM strategies and managing workflows, budgets and calendars.
- Strong organizational and interpersonal skills.
- Expert command of visual design and typography.
- Strong photo selection and photo-editing skills.
- Basic knowledge of using (Photoshop, Illustrator and Premiere for Facebook video editing).
About Airfoil:
Airfoil is a Michigan and Silicon Valley PR firm specializing in public relations and marketing services for high technology, consumer, healthcare and automotive/manufacturing companies.