Media Horizons is looking for a Social Media Strategist in Connecticut, United States. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.
Job Responsibilities:
- Improve and independently execute paid social media campaigns across Facebook, Twitter, LinkedIn, YouTube, Instagram and Pinterest.
- Oversee paid social campaigns with DoubleClick tracking.
- Draft and manage the recommendations based on the insights revealed through execution and optimization of re‐adjust future plans.
- Prioritize tasks, manage deadlines, adapt to changing priorities, and balance short-term needs with long-term strategic initiatives in a fast-paced, ambiguous environment.
- Create a campaign on Media Horizons’ optimizer platform which centralizes media allocations, tracks performance and optimization settings.
- Design ads, execute quality check of the creative assets and tagging and manage the client approvals required to go live.
- Recognize the variables that can be optimized and execute optimization.
- Collect results and prepare a client facing a weekly summary and key learnings.
- Cooperate with internal stakeholders and cross-functional partners to create, support, and execute campaigns and initiatives across key channels, ensuring content adheres to a consistent voice and brand guidelines.
- Recognize innovative ways to use social platforms to enhance response.
Job Requirements:
- Minimum 2 years experience in social campaign management.
- Demonstrated understanding of social platforms ecosystems, targeting options, tracking tools and reporting.
- Effective experience in the optimization of ongoing social campaigns.
- Proficient experience in social campaign management that produced positive business results.
- Advanced spreadsheet capabilities and can build detailed business reporting.
- Great ability to independently manage multiple priorities in a fast-paced and deadline driven environment.
About Media Horizons:
Media Horizons, Inc. is an award-winning direct response marketing agency located in Norwalk, CT, helps companies cost-effectively generate new customers and maximize their lifetime value, utilizing best-in-class media buying combined with robust data-driven optimization.