D’Addario & Company is looking for a Social Media Strategist in New York, United States. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Operate directly with strategy & planning practice leads to drive strategy for the brands’ expression—writing short form copy and publishing content, that aligns with the brand.
• Craft marketing briefs, editorial calendars and campaign plans for new and existing products lines and branded content series.
• Head the monitoring and reporting on social campaigns and content activity, providing regular updates to the business unit on KPI performance.
• Direct the social media budgets and timelines.
• Keep ahead of updates on social trends, best practices and content ideas across all platforms, proposing tests and trial programs to enhance our presence.
• Aid manage influencers and partnership marketing opportunities with the director of artist and influencer relations.
• Discover opportunities to amplify our partnerships with media outlets, retailers, and OEMs (Original Equipment Manufacturers).
• Cooperate with global affiliates to ensure consistency of brand expression and coordinated marketing strategies.
• Audit live events, concerts, music-industry events, etc. to capture content.

Job Requirements:

• Bachelor’s degree in a related field.
• Minimum 3 years of experience in social media management and content development across Instagram, Facebook, Twitter and YouTube social channels.
• Demonstrated understanding of social media analytics.
• Effective working experience with live streaming.
• Solid attention to detail with well-honed organizational skills.
• Strong verbal and written communication skills.
• Up-to-speed with best practices to maximize performance on social.
• Interested in learning about and talking about gear, with an exceptional grasp of the percussion community and music Instrument industry.
• Weekly travel to Farmingdale headquarters will be required.

About D’Addario & Company:

D’Addario & Company, Inc. is the largest manufacturer of musical instrument accessories in the World and has been doing so since the 1600s. The product range includes strings, drumheads, drumsticks, reeds, mouthpieces and cables.