Digital Marketing News

YouTube Stops Sending Email Notifications to Alert Channel Subscribers to New Content

Starting from August 13th, 2020, YouTube will stop sending email notifications to your channel subscribers whenever you upload a new video. This is an important note for YouTube channel managers.

In light of that YouTube email notifications matter, YouTube said: “If you’ve opted in to get emails about new uploads, live streams, and premieres from channels you’re subscribed to, these emails are going away, though you’ll still get notified on mobile via the YouTube app, or on the desktop, via your Chrome browser if you’ve turned these notifications on.”

Given the importance of this matter, you need to know why the sudden change. According to YouTube’s internal data, less than 0.1% of these emails are ever opened, also, users complain that these notifications annoy them.

However, aside from sending the email notifications regarding uploading new content, YouTube also notes that “important emails” about changes to your account, besides the service announcements, and all similar emails will not be impacted by this update and will be sent to your inbox.

YouTube Stops Sending Email Notifications Due to The Low Open Rates:

Talking about the low open rates, YouTube predicts that the impact of this change on your view rates will be zero. As per YouTube “We didn’t see any impact to watch time when we experimented with turning off these emails. In fact, our tests showed that when we don’t send these emails, more people engage with mobile push notifications and their Subscription feed.”

That means it should have no impact, however, worth noting either way because it will change how your channel subscribers are informed about your new content.

Moreover, it is unusual for a digital platform to reduce sending email notifications. Anyhow, LinkedIn made a conscious effort to stop sending so many email alerts back in 2015, but it posted steady increases in engagement since 2015.

However, don’t expect that to stop Facebook from sending you a random email alert that one of your friends has “posted a link”, even though it is not an important thing to be updated about. As noted, the new change will start on the 13th of august, which is this Thursday.

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