Back in March, Facebook banned all ads for face masks just to avoid profiteering around the COVID-19 pandemic. However, Facebook has announced that it will ease the restrictions besides allowing the promotion of non-medical face masks across Facebook platforms.
According to Facebook: “Many health authorities now advise wearing non-medical masks – and in some places, masks are required for activities like taking public transportation or visiting a store – and we’ve seen people and businesses of all sizes working to fill this need. So we’re scaling back this temporary ban to allow people to promote and trade non-medical masks, including those that are homemade or handmade, in organic posts, ads, and commerce listings on Facebook and Instagram.”
Following the initial seek of the COVID-19 pandemic, brands selling masks sough to push the urgent sales, besides jacking up prices and that’s to capitalize on people’s fears.
However, at that time, the official medical advice was that wearing a face mask wouldn’t significantly protect you anyway. Moreover, the US Surgeon General even explicitly advising Americans not to buy face masks because they were both worthless for general-purpose besides they are already in short supply for medical professionals.
On the other side, Facebook notes that many regions advise wearing a face mask because it does help slow the spread of the COVID-19. This is also considered is a reason for Facebook to make the face masks ads available again on its social platform.
In light of that, Facebook mentions that it will maintain a temporary ban on selling the medical masks, such as surgical or N95 face masks, and that to prevent people from exploiting the pandemic for financial gain.
Facebook says “People will now be able to promote masks that are non-medical grade, provided they are not marketed using medical, health or prevention claims. Common examples of non-medical masks include handmade masks, reusable masks or masks created out of household fabrics (e.g. cotton, cloth, denim, etc.) or refashioned non-conventional materials (e.g. neoprene, wetsuits, board shorts, etc.).”
Moreover, Facebook says that advertisers that don’t feel like promoting non-surgical face masks “must currently be in good standing”, with a minimum advertising history of four months.
Amid the COVID-19 and the continuous events, Facebook will monitor the latest and newest announcements along with shifts to stop price exploitation and gouging, however, for people who look to promote face masks, there will now be more opportunity to do that.