Facebook Adds New Ways for Public Figures to Monetize Their Accounts

Digital Marketing News

Facebook Adds New Ways for Public Figures to Monetize Their Accounts

John Hayden

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Digital Advertising

Facebook announced new ways for public figures to make money off the social network, like direct merchandise sales. The update is aimed at musicians and bands, actors, athletes and authors. Facebook has also started testing a feature that will let multiple public figure accounts contribute to the same Facebook Story during an event, plus a new tool in News Feed that’s going to recommend to people public figures they should follow.

“In testing with dance music festival Tomorrowland, more than 20 artists with more than 73M combined followers contributed to a Tomorrowland Story. Through the Tomorrowland Story, fans were able to see a range of perspectives from the festival and discover new artists. As a result, participating artists saw significant viewership of their story content come from new audiences. For example, in our tests, The Chainsmokers (with more than 8M followers on Facebook) saw 92% of their story views come from people who were not yet following them. Meanwhile, artist Martin Solveig (with 1M+ followers) and Jax Jones (with 150,000+ followers) saw similar results, with 97% and 99% of their respective views coming from people who didn’t follow them.” Facebook claims in a blog post.

In addition to that, Facebook is introducing Fan Reply Stickers for Stories, which will allow public figures using Pages to prompt people to respond to their posts with a photo or video, and then those replies can be re-shared in Stories with their entire fan base.

“In testing, AC/DC and Sony Legacy used the Fan Reply Sticker to engage fans around the 40th anniversary of the band’s ‘Highway to Hell’ album. They asked fans to ‘Show us your Duckwalk’ in honor of Angus Young’s iconic on-stage moves, creating a fun way for fans to participate in the celebration. AC/DC received an overwhelming number of fan submissions, and saw great engagement across their original posts as well as the fan posts re-shared to their story.”

Facebook is launching a new Help Center destination to help creators spot and report suspicious accounts and/or interaction. Facebook is also testing a tool that will let people know if they have previously engaged with an inauthentic account, as well as better reporting methods for accounts pretending to be public figures on Facebook Pages, Profiles and Instagram.

“We are committed to protecting public figures from abuse on Facebook and ensuring they have authentic, high-quality interactions with their communities.” As stated by Facebook.

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