Facebook is testing a new function that will allow page managers to send marketing emails to their contacts via their Facebook Page easily.
Social media expert Meg Coffey provided screenshots to explain how does the new sending marketing emails works via Facebook Pages.
4. As it seeks to replicate CRM systems, and with all of your marketing messages as well as Facebook and Instagram ads beside the promotional emails, coming from your Facebook business hub. It appears that any emails you send via this process will be delivered through your “business.mailbyfb.com” email address and that is attached to your account. You can send your email messages through the Pages app, but you still need to provide the base data in terms of email addresses, for such.
Back in the day, Facebook used to provide every Facebook user with a unique Facebook email address, however, they removed the option sometime back because of the misuse of the advertisers. Anyhow, it is possibly still here in the back-end, and you would theoretically still be able to use that process to target people via this system, but Facebook is not actually allowing that extended functionality.
This function seems to aim more at businesses that are not as familiar with email marketing, so this is another way to help them to connect with their target audience with simple, CRM-style tools.
In light of that aspect, large brands will be familiar with such a process, however, may be smaller organizations and businesses are not familiar with it so they will find this option very valuable and handy for them.