Digital Marketing News

Facebook Launches Easier Access to Chronological News Feed Besides Other Feed Sorting Options

After several months of testing, Facebook looks forward to making its simplified News Feed sorting options available to more and more users, with three separate swipeable feed presentation options available through your main feed.

Check Facebook's News Feed Sorting Options 2020 | DMC

In the above screenshot, which posted by user @TomBarragry – and shared by Matt Navarra-, users who can access Facebook’s news feed sorting options will see three different, swipeable listing options at the top of their News Feed, besides a slider-style icon at the top right.

Trapping on this will make you choose which Feed you want as your primary.

However, don’t get too excited -there’s no option to go back to see all posts from all your connections and Pages as they happen.

As explained by Facebook‘s Alexandru Voica:

“Most Recent contains the same content you’ll find in your ranked Feed, but sorted in reverse chronological order (i.e. with the newest posts first), making it easy to stay up-to-speed with what’s happening now.”

“Favorites show you up-to-date posts from the people and Pages you care about most. You can select up to 30 friends and Pages to include in your Favorites; their posts will then be highlighted with a badge and appear higher in News Feed.”

Moreover, there is also “Home”, and this is the default feed.

Based on what being said about Facebook’s News Feed sorting options, it is not a big change, even if you select “Most Recent”, you’ll still only see content that the algorithm has chosen for you. Anyhow, it gives you more options and at least the perception of more control over how your News Feed works.

Facebook’s News Feed Sorting Options

According to Facebook, Facebook’s News Feed sorting options were been tested for some time.

Moreover, reverse engineering expert Jane Manchun Wong spotted an initial version of these settings back in February, however, the above example was posted back in June, so that means it has been floating around for a while. Even though there are more and more people who will see it but it is not clear how many people will at this stage.

Bear in mind that you can already switch to a “Most Recent” feed via your Facebook settings. So it is nothing new, but by making the options more upfront, it can actually be helpful for people to feel more control of their experience, though they’re not really.

However, Facebook’s News Feed sorting options will give people the ability to swipe between feeds and this could get more people adding Pages and people to their Favorites in order to populate that listing, which could be a relevant note in the future, dependent on take-up.

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