Google launched its Google’s Shoploop that looks forward to making sure that it maintains its online shopping stake with a new product exhibition platform that aims to tap into the rising popularity of short-form video along with Instagram, specifically, in its sights.

As you can see in the above video, Google’s new”Shoploop” app makes people able to share their experiences with products via video short video clips.

In light of that matter, Google says: “The experience on Shoploop is more interactive than just scrolling through images, titles, and descriptions on a traditional e-commerce site. All Shoploop videos are shorter than 90 seconds and help you discover new products in an entertaining way, whether you want to try at-home nail stickers, revive your second-day hair or get a concealer that gives full coverage.”

The actual format of Google’s Shoploop is more similar to Twitter, and users are able to scroll within a feed of posts in different categories.

Google mentioned “Once you find a product that interests you, you can either save the product to buy it later or click straight to the merchant’s website to complete the purchase. You can also follow your favorite Shoploop creators and share videos you like with your friends and family.”

Do you know what’s interesting? Google’s Shoploop isn’t really an app, at least not in a conventional sense.

Google’s Shoploop:

• It is created by Google’s experimental Area 420 team.
• Google’s Shoploop is available now via mobile web, you can access it via shoploop.app, that means you can log on your mobile web browser and you don’t need to download an app for it.
• Accessing Google’s Shoploop on the web can increase usage, as it doesn’t require downloading an app, however, it may have some limitations without a defined “home” for people to tap on to when they’re looking to shop.
• The platform is the latest in Google’s effort to maximize its eCommerce potential, and its been ramping up development in response to increased online shopping engagement during the COVID-19 lockdowns.

However, back in April, Google made listings in Google Shopping available for free, as it was expanding its supply of products, and building on its updated Google Shopping app which was launched last October.

Moreover, Google added a wide range of new services and product listing options, in search ads and Google My business profiles to better promote sale and delivery options, besides helping business maximizing eCommerce opportunities.

As we see, many social media platforms are looking to boost their on-platform shopping options such as Pinterest, Facebook, TikTok, and Snapchat, however, Google remains in a really strong position on this front, as it already has access to a comprehensive database of its available product listings, Google also still the leader in search, and a place many people first turn to get more information about whatever they need.

Therefore, Google can provide more price data, more product comparisons.

Google says that Shoploop is currently focused on: “Content creators, publishers and online store owners in the beauty industry in categories such as makeup, skincare, hair, and nails. Our goal is to provide them a platform where they can review and recommend products and help others shop directly from their videos.”

That means if you’re a content creator or a store owner in any of these product fields, you can apply to become a Shoploop creator.