The third edition of Instagram’s “Instagram Insider” digital magazine is now published, “Instagram Insider” takes a look at emerging trends based on-platform engagement, as well as providing insights and tips to help guide your strategic approach.
Moreover, the fall edition of Instagram Insider looks at seasonal shifts among users, and that takes on a more optimistic tone.
According to Instagram: “This year’s fall trends reflect the past 18 months with an increased respect for nature and art, self-identity and pageantry. A year of long walks and hikes can be seen in the evolving Gorpcore aesthetic. The added appreciation for all things simply joyful (a trend we’re calling “C’Mon Get Happy”) is reflected in the bright colors and bold patterns in everything from tops to nails to dishware.”
As we see, bright colors are a key feature among the trend insights.
Talking more about Instagram Insider, there’s an option to scan a barcode besides exploring the topic for yourself in the app, connecting the magazine directly to shoppable clips and posts.
The previous example provides some good pointers for your evolving IG strategy, on the other hand, Instagram also includes notes on Fashion Month, and key, emerging creators to follow for unique perspectives on the different fashion events.
Besides all of that, there’s a section for Instagram’s Q and A, it aims to address common questions around platform usage, with this month’s segment primarily focused on Reels.
Obviously, there isn’t any major revelation or strategic insight here, even though Instagram does note that the Reels algorithm favors “smaller creators”.
It’s also critical to note Instagram’s advice that users should re-share their Reels to Stories and main feed. Actually, that makes sense, but Instagram is also actively trying to stop users from re-sharing feed posts to Stories.
As we see, there are no such concerns with Reels, evidently.
Instagram’s Insider magazines actually provide interesting insights into the latest trends, and these insights can help to guide your marketing approach, while the advice sections do provide some scraps of additional information about its algorithms and what it’s looking to focus on at any given time.