Digital Marketing News

Know How to Get Started With Facebook and Instagram Shops, 2020

Gradually, Facebook is launching the new Facebook and Instagram Shops to more and more regions, also making it possible for businesses to sell directly on Facebook via customized, and uncomplicated shop options that maximize both presentation and performance.

Facebook and Instagram Shops Are Finally Launched 2020 | DMC

Facebook and Instagram Shops

Also if you are looking to open up your own Facebook shop, make sure to check Blueprint education overview -which was added recently by Facebook- as it will help you to know how to set up a Facebook shop, and this could help in getting everything prepared for when the option finally becomes available for your Facebook Page.

How to Set Up Your Shop (Facebook and Instagram Shops):

First things first, for businesses which want to open a Facebook or Instagram shop, they need to add their inventory via Commerce Manager

Facebook and Instagram Shops Are Finally Launched 2020 | DMC

Next, you want to provide Facebook with the following info:

  • The shipping options, return policy, and customer service email (if available for checkout).
  • Your bank account info for getting your payouts (the US only).
  • The State Tax Registration Number for every state where you do business, for financial reports (the US only).
  • Also, you have to provide the name, social security number, and date of birth of your business representative, for identity verification (the US only).
  • A Federal Tax Identification Number and it has to match that match your legal name, for IRS reporting (the US only).
  • You have to choose the category that best describes your business, and your business type and name, for identity verification.
  • The basics, your physical business address and email address (for tax purposes)

As shown, some of the Requirments will vary by region, however, you have to provide most of this information in all markets to qualify for Commerce Manager. After this step, you’ll have to go through the set-up process and upload your inventory list.

Commerce Manager is where you’ll manage all of your sales processes, therefore it is an important step in building your Facebook Shop.

Now, you have all your products loaded into Facebook’s system, you are able to move onto the next stage, and this is customizing how your Facebook\Instagram Shops will look.

Facebook and Instagram Shops Are Finally Launched 2020 | DMC

You can click on the “Customize Your Shop” button and you move on to Facebook’s Shop Builder dashboard.

Facebook and Instagram Shops Are Finally Launched 2020 | DMC

In the above picture, the new Shop Builder set up allows you to choose from a range of visual options, this enables you to create Collections of associated products, update the layout, the style of your item displays, besides seeing how your listings will look on both Facebook and Instagram.

The new system of Facebook Shops enables Pages to put more emphasis on their Shops, besides managing how their items are displayed to visitors in a better way,

Eventually, the new process will be available to all Pages and Facebook will be sending out notifications to eligible businesses as it continues to expand the availability of Facebook and Instagram Shops.

Don’t wait too long to build up your shop, now might be the perfect time to get started. You can begin with Commerce Manager, ahead of the full Shops rollout. Bear in mind that this can make it easier for you to get your business established and ready to sell in both apps (Facebook and Instagram)

Definitely, Facebook and Instagram Shops will be a great step in the eCommerce industry and very handy for business owners.


  • Facebook

  • Instagram

  • Online Selling

  • Online Shoppers

  • Online Shopping

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