We’re heading towards the peak holiday shopping season, and Instagram has this week published a new set of guides on how businesses can utilize Instagram shops, in order to reach potential customers via the platform.

Facebook first announced Instagram Shops back in May, moreover, they are slowly being made available to all businesses. Additionally, for those who are able to access the option, it could actually be a great way to maximize your holiday sales, tapping into the engagement of Instagram to grab customers as they browse through their Instagram feeds.

Instagram’s Season for Shops:

Talking more about Instagram’s new Season for shops “The Season for Shops” mini-site includes a range of guides, covering each aspect of the Instagram Shop set-up process.

Additionally, Instagram has included specific overviews for:

• Tagging products in Instagram Stories and posts
• Why you should set up an Instagram shop
• Creating collections for Instagram shops
• Creating custom shopping audiences in Ads Manager
• Setting up shopping ads

Each guide of the above includes graphic overviews of key elements, which will help you clarify the process.

Additionally, the overview can be a great help in getting a better understanding of the Instagram Shops process, and also how it can work for your business and products.

Moreover, Instagram has also included detail on exactly how to add shopping tags in Stories, live-streams, and posts.

Additionally, there is information on how to create your shop and Collections by Commerce Manager:

Talking more about Instagram’s season for shops, the visual descriptions make it much easier to understand the key elements, and given the various steps required, it could be a big help to get your Instagram shop up and run faster.

Definitely, this could be worth taking the time to go through the notes and tips here.

It is clearly an active base of potential shoppers on Instagram with over a billion active users, and 80% of those users following brands specifically for product updates.

It is easy for them to go from your latest image to owning that item could lead to meaningful results, along with shopping tags available in all elements, so there is surely a lot of chances here.

To get more tips about Instagram’s season for shops Make sure to take a look at Instagram shopping guides here.