The new guide looks at the main content along with the advertising elements that brands need to focus on amid the COVID-19 outbreak.
It is helpful because the consumer focus is changing and brands are looking to follow-suit, therefore, it can be difficult to know what your business should be communicating and connecting and how within the current ongoing events.
The guide looks forward to providing some pointers, besides a variety of expert notes and tips based on previous situations and how brands have seen success in similar situations and crisis times.
In light of the matter, LinkedIn says “In times of uncertainty, a strong content marketing strategy is about having a long-term plan to drive growth for your business. The initial shock is over, so now it’s time to plot a course for recovery. That’s why boosting your share of voice, brand awareness and trust in your business are all so important. Building and maintaining customer relationships will continue to pay-off as the world begins to adjust over the coming months.”
According to LinkedIn brands need to re-asses their content approach along with what they are aiming to achieve, in light of that LinkedIn explains “Document what you expect to achieve with your content marketing in the current climate. You also need to be able to justify your expectations. Do you want to raise brand awareness? Drive higher quality leads? Establish your organization as a thought-leader in your industry? Better engage prospective buyers? How about just offering help?”
Here are some usage stats to help to frame the importance of marketing amid COVID-19
This is not the only thing, LinkedIn also outlines what brands should be doing, it focuses heavily on the following tips:
LinkedIn also includes a summary of its different ad products, and how they can be used to maximize your outreach method