Marketers do pay attention to when to post on social media platforms, it is recommended to know when to post because that is whenever your target audience is most likely are online to engage and interact with your content. A well-timed post can lead to more comments, shares, click-throughs, and definitely likes.
However, there are a variety of social media platforms with different purposes, therefore the timing to post will vary depending on your target audience, platform, and industry. For instance, posting on Facebook is not the same as posting on Twitter, and definitely both of these social media platforms are not the same as Instagram or LinkedIn.
Every social media platform has different audiences and their content varies, therefore the posting time will vary.
In light of that, talking about one important social media platform and that’s LinkedIn. It is a social media platform full of professionals, it allows you to connect and build your professional portfolio, besides seeing the world and searching for new and suitable jobs. LinkedIn is suitable for fresh graduates, it is as well full of professionals who have been in business for decades.
The chart talks about when is the best time to post on the professional social media platform, LinkedIn, and that is what marketers need to bear in mind while posting on LinkedIn.
LinkedIn has a specific target audience than any other social media platform along with its focus on professional users of course.
LinkedIn is a perfect destination for lead generation tactics, besides B2B marketing.
In light of that, many LinkedIn users besides marketers have started to think outside the box and leverage unique strategies on the social media platform, like tapping into its rare potential for thought leadership and influencer marketing.
Here are the insights you need to bear in mind when posting on LinkedIn: