Tag: LinkedIn Marketing

LinkedIn groups has been one of the major features of the platform, but with time users usually lost interest in it as the groups were getting congested with random spam and self-promotions to the extreme extent where it was not considered usable anymore. The addition of these new features can help the group community regain …

LinkedIn engagement has been growing aggressively, as the business-oriented social network announced that their total number of members has reached 660 million. LinkedIn has seen over 8 million additional members just in the US since February, more than 3 million in Brazil and 7 million-plus in India as well. Moreover, LinkedIn has more than 48 …

When it comes to creating value for marketing organizations and agencies, LinkedIn technology and content partners are in a class of their own. Nowadays, there are hundreds of partners in the LinkedIn marketing partner program. They offer a range of services and solutions that will help you to achieve your marketing objectives. Technology partners have …

Due to the advantages of social media in connecting businesses to end-consumers directly, in a timely manner and at a low cost, social media has become the centre  of  attention  in  many  industries  by  facilitating  various  areas  of  marketing,  such  as promotions,  marketing  intelligence,  sentiment  research,  public  relations,  marketing communications, as well  as product  and …

LinkedIn Sales Navigator released product updates on Wednesday, adding more features for discovering and managing leads, a redesigned Help Center and an integration with its content-sharing app Elevate. The latest feature update to LinkedIn’s sales prospecting tool represents the company’s latest attempt to attract sales specialists into spending more of their working day on the …

LinkedIn announced the addition of a new element to its API program to help brands get insights on audience engagement. It will enable third-party partners to shed light on key topics of focus to improve LinkedIn campaigns. This all-new “Audience Engagement” category has five new third-party analytics tools: Amobee, Annalect, Hootsuite, Ogilvy, and Sprinklr. Audience …

LinkedIn account based marketing uses highly-targeted content to attract a very particular audience on the platform. It facilitates focusing on a wide audience and hoping to lure in new customers like traditional lead generation methods. Moreover, ABM focuses on engaging a distinct committee of buyers or influencers within target business accounts, as shown in this …

LinkedIn is improving its Campaign Manager advertising platform by adding 3 new features. The new features include Brand Awareness campaigns that charge by impressions, enhanced integration with its website conversion tracking capabilities and ads for LinkedIn Talent Solutions customers to help with recruitment measures. Moreover, LinkedIn added an optimized click pricing option. LinkedIn’s latest version …