When it comes to creating value for marketing organizations and agencies, LinkedIn technology and content partners are in a class of their own. Nowadays, there are hundreds of partners in the LinkedIn marketing partner program. They offer a range of services and solutions that will help you to achieve your marketing objectives. Technology partners have …
Due to the advantages of social media in connecting businesses to end-consumers directly, in a timely manner and at a low cost, social media has become the centre of attention in many industries by facilitating various areas of marketing, such as promotions, marketing intelligence, sentiment research, public relations, marketing communications, as well as product and …
LinkedIn Sales Navigator released product updates on Wednesday, adding more features for discovering and managing leads, a redesigned Help Center and an integration with its content-sharing app Elevate. The latest feature update to LinkedIn’s sales prospecting tool represents the company’s latest attempt to attract sales specialists into spending more of their working day on the …
LinkedIn announced the addition of a new element to its API program to help brands get insights on audience engagement. It will enable third-party partners to shed light on key topics of focus to improve LinkedIn campaigns. This all-new “Audience Engagement” category has five new third-party analytics tools: Amobee, Annalect, Hootsuite, Ogilvy, and Sprinklr. Audience …
LinkedIn account based marketing uses highly-targeted content to attract a very particular audience on the platform. It facilitates focusing on a wide audience and hoping to lure in new customers like traditional lead generation methods. Moreover, ABM focuses on engaging a distinct committee of buyers or influencers within target business accounts, as shown in this …
LinkedIn is improving its Campaign Manager advertising platform by adding 3 new features. The new features include Brand Awareness campaigns that charge by impressions, enhanced integration with its website conversion tracking capabilities and ads for LinkedIn Talent Solutions customers to help with recruitment measures. Moreover, LinkedIn added an optimized click pricing option. LinkedIn’s latest version …
In today’s piece, we’ll delve into the world of LinkedIn, and discover how Audi utilized LinkedIn Analytics for raising brand and product awareness. Many people confuse building a brand with building awareness. Getting the right audience to know you is a big part of brand marketing, of course. Yet, it’s not the only thing you …
Sales enablement isn’t just about sales – it’s about aligning the relationship between sales and marketing for coordinated efforts and collaborative success. Sales enablement is the process of providing the sales organization with the information, tools, and content that help salespeople sell more effectively. Great marketing makes the sales job more efficient and more predictable. …