Digital Marketing News

LinkedIn Groups Get New Features, Setting Its Comeback in Motion

LinkedIn groups has been one of the major features of the platform, but with time users usually lost interest in it as the groups were getting congested with random spam and self-promotions to the extreme extent where it was not considered usable anymore.

The addition of these new features can help the group community regain what it once was. This would be a great opportunity for LinkedIn’s professional community and can also prove to be a great comeback in 2020 for LinkedIn Groups.

If LinkedIn can add some new features for not just improvements in its groups but to also go along the broader trends of increased in-app engagement, LinkedIn groups can gain user interest again.

LinkedIn adds new features for improvements in LinkedIn Groups

LinkedIn Groups New Features

  • LinkedIn will be giving group admins the option to moderate new posts by reviewing all posts before letting them go live in their groups. This feature is pretty common in other online platforms so LinkedIn took long to catch up with the trends.
  • Now group admins have additional options available to find relevant members based on search filters like ‘Industry’, ‘Company’, ‘Location’ or ‘School’.
  • Now Groups admins will choose to either allow members to invite other connections to a group or prevent it. Giving the admins more control over the potential new members as compared to the past.
  • Group admins can now select all posts from a specific member and delete them.
  • Admins now can allow or block comments from members in a group which makes it pretty easy to manage spam and junk accounts in a group.
  • LinkedIn will be adding a new search option for the group members which can them find the desired comments and content based on selected keywords.
  • Users can now share information of groups in their LinkedIn feed and private messages with a new share group option.
  • Admin recommendations are available to Group members which can help them see the group posts recommended by admins.
  • The last addition by LinkedIn is group notifications, through which group members can be aware of the most relevant posts in the group so that they don’t feel left behind.
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